From the people who brought us $100 vitamin water, a bag of gummi bears for $25 (you can buy a half pound bag of the original for $2.55 from ilovesweettreats.com). I am developing a grudging admiration for Borba. This company is proving that all you need is a handful of vitamins and everyday household items can be transformed into luxury lifesavers.

The main ingredients in Borba Skin Balance Confections Gummi Boosters are cane sugar and corn syrup (organic, mind you). The concentration of the handful of vitamins is not specified but one imagines it mustn't be all that generous since we are exhorted to consumer at least six gummis a day.

SIX A DAY! AT LEAST! With all that sugar our teeth will drop out. Ooh, I know. Borba Skin Balance vitamin enriched toothpaste....