Australian men have a reputation for being rugged, active, and low-maintenance. It doesn't hurt that they are also naturally attractive. Someone like Hugh Jackman doesn't need much assistance in the looks department. However, all men - no matter how physically charmed - need to care for their skin, even if it's just the bare minimum. Which is why ESHU Skin Assist, a new, no-nonsense skincare range for men, makes sense for the dad who doesn't have time (or desire) for priming and preening. Developed in Australia and introduced to the US this month, ESHU's core lineup includes a face wash, moisturizer, face scrub, and shave cream. What more could a man want?

John Mount, an ex-pat who conceived ESHU while adjusting to Australia's harsh climate, believes that the ideal skincare range for men must satisfy four criteria: function, ease of use, accessibility, and value. ESHU's straightforward approach meets these benchmarks, valuing substance and simplicity over hype. Its four core products, which range in price from $16 to $27, fulfill the basic needs of every man: getting clean, removing hair, feeling hydrated, and looking good. On top of these essentials, ESHU's formulas are charged with beneficial properties from plants to provide protection from the elements.

Though ESHU's products are designed to be effortlessly functional, they are enriched with unique ingredients drawn from local plants that have been used for centuries by indigenous peoples in the Australian wilderness. The face scrub ($19) lightly exfoliates with Australian walnut shell. The mild anti-bacterial face wash ($18) is formulated with anti-inflammatory paperbark oil, traditionally employed by Australian Aboriginies as an anti-septic and anti-fungal to treat open sores, infections, and colds. Gentle enough for the most sensitive of skins, both cleansers removes debris from pores and help release ingrown hairs without stripping away natural oils. Our male tester said the wash left his face clean and refreshed, with just the right amount of moisture to make the skin feel smooth.

The newest addition to its line, ESHU's shave cream ($16) uses coconut oil to soften the beard hairs and ensure a slick razor glide. True to its roots, the formula combines Australian clove (to help stimulate the whiskers pre-shave) with Australian tea tree oil (to help cleanse and soothe the skin post-shave). ESHU's everyday moisturizer ($27) is packed with powerful antioxidants and emollients. Endowed with the highest known concentration of vitamin C, Kakadu plum extract protects the skin from environmental damage and promotes skin renewal. Meanwhile, Macadamia seed oil, tea tree leaf oil, paperback oil, and eucalyptus leaf oil work together to keep the skin well-moisturized. Aloe leaf juice acts as an anti-inflammatory on minor shave scrapes and drives nutrients into the skin, while vitamin E naturally conditions skin and protects from the sun's rays. Essential oils abound in each of ESHU's products.

ESHU's signature scent, according to our male tester, is not too overpowering nor too musky. A refreshing mix of citrus, eucalyptus, and mint makes the products smell like they were bottled up straight from nature, even if their formulas fall just short of all-natural. Nonetheless, beyond some ubiquitous PEGs and the suspect preservative methylisothiazolinone, the ingredients are largely as good-looking as the design. Its utilitarian packaging is masculine enough to make even the most macho man proud to display his cosmetic stash. For guys with the same sensibility as those studly mates down under, ESHU deserves a spot at the top of your grooming gift list.

Ingredients in ESHU Face Wash:
Water, Sodium lauroyl sarcosinate, Sodium cocoamphoacetate, Cocamidoppropyl betaine, PEG-120 methyl glucose dioleate, PEG-7 glyceryl cocoate, Glycerin, Melaleuca alternifolia (tea tree) leaf oil, Citrus aurantifolia (lime) oil, Rosmarinus officinalis (rosemary) leaf oil, Eugenia caryophyllus (clove) flower oil, Melaleuca quinquniervia (paperbark) oil, Enthol, Camphor, Fragrance, Panthenol, Hydrolysed wheat protein, Benzyl alcohol, Methylchloroisothiazolinone, Methylisothiazolinone, Disodium EDTA, Citric acid.

Ingredients in ESHU Moisturiser:
Water, Ehtylhexyl Palmitate, Glycerin, C12-15 Alkyl Benzoate, Polyacrylamide, C12-14 Isoparaffin, Laureth-7, Polysorbate 60, Hydrogenated Coco-Glycerides, Cyclomethicone, Cetearyl Alcohol, Sorbitan Stearate, Macadamia Ternifolia Seed Oil, Terminalia Ferndinandiana (Kakadu Plum) Fruit Extract, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Citrus Aurantifolia (Lime) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Eugenia Caryophyllus (Clove) Flower Oil, Melaleuca Quinquinervia (Paperback) Oil, Eucalyptus Globulus Leaf Oil, Aloe Bard\badenesis Leaf Juice, Menthol, Camphor, Fragrance, Tocopheryl Acetate, Iodopropynyl Butylcarbamate, Methylisothiazolinone, Xanthan Gum, Tetrasodium EDTA.