Last year, we reported that British researchers had got to the root of gray hair. Their breakthrough was to figure out that gray hair is the result of low levels of something called catalase. So it was only going to be a matter of time before someone would latch on to this and come up with a catalase replenishing product. Enter Go Away Gray ($24.99), a catalase pill that claims to drive away gray.

Graying hair starts when there is a dip in levels of an enzyme called catalase. This enzyme is super useful in that it is the catalyst that turns hydrogen peroxide into water and oxygen, which is naturally occurring but builds up over time. If there is insufficient catalase to do its job then the accumulation of hydrogen peroxide turns the hairs gray.

The problem witn catalase supplements, is that they are unlikely to get much further than the intestine, where they will be digested before doing any good. And if the reviews on Amazon.com are anything to go by, Go Away Gray is not the new black.

Undeterred, Go Away Gray has reportedly offered Anderson Cooper $1 million to try the supplements. Which has to be the biggest waste of a PR budget I’ve heard of. If anyone should stay gray its Anderson Cooper.

Ingredients:

Vitamin B-6 (as pyridoxine hydrochloride) - 10 mg, Folic Acid - 400 mcg, Biotin - 300 mcg, Pantothenic Acid (as calcium pantothenate) - 300 mg, Zinc (oxide) - 10 mg, Catalase - 5000 iu, Horsetail (7% extract) - 100 mg, Saw Palmetto (40-45% extract) - 300 mg, PABA (para-Aminobenzoic Acid) - 200 mg, L-Tyrosine - 200 mg, Plant Sterols (45% beta-sitosterol) - 100 mg, Nettle Root Extract - 100 mg, Chlorophyll - 10 mg, Fo Ti (powder) - 10 mg, Barley Grass - 10 mg.