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The Truth About Makeup Primers
The Promises
The majority of primers claim to do one or more of the following:
1. Diminish the appearance of wrinkles
2. Help makeup last longer
3. Even out skin tone or make it appear brighter
4. Protect the skin from damages of the environment
5. Keep blemishes at bay
Based on the five points above, it would seem pretty important to use a primer.
The truth is that a primer can help with all five of the points above! There are, however, exceptions to each one based on which primer you choose and what your makeup routine is currently like.
As usual, being a professional makeup artist who often thinks marketing claims can be a bunch of bogus, I like to play devil’s advocate and present the pros and cons for you to make the best decision possible.
Here are some things you should know about 99% of primers on the market before you jump right into another purchase. Let’s go through the list of five benefits.
Before Foundation There is Primer
1. Diminish the appearance of wrinkles
Primers have a luxurious, velvety-smooth feeling because of the silicones in them and therefore can fill in indentations (like wrinkles) on the skin’s surface. The reduced appearance of wrinkles is a good, but a temporary effect.
2. Help makeup last longer
At the same time that primer will fill in the lines, it also keeps foundation and other makeup from absorbing and creasing as easily into the nooks and crannies.
The reason makeup lasts longer is because it is sitting upon a layer of silicone molecules and less able to interact with the oils on the skin which would normally cause makeup to wear off throughout the day.
3. Even out skin tone or make it appear brighter
Primers are either invisible, meaning they don’t change the tone of the face, or they have a slight color to help even out skin tone. In the color-correcting category, a longtime favorite of mine had been Smashbox’s Photo Finish Color Correcting Foundation Primer in Green ($38/1oz). Before becoming a green/natural/eco makeup artist, I used this actual green shade to knock down ruddiness before applying foundation.
Whether or not you choose one with color-correcting benefits, the final effect will be as an “invisible” layer on the skin. The good news is since primers are not pigmented or formulated the way a foundation is, it’s a one-size-fits-all-skin-tones product.
4. Protect the skin from damages of the environment
Primers could help you stay protected from environmental damage if they also have antioxidants in the formula. Jane Iredale has a primer called Smooth Affair Facial Primer & Brightener ($48/1.7oz) with a more natural formula that include soothing, hydrating and anti-aging antioxidant ingredients.
5. Keep blemishes at bay
Primers may help with blemishes by protecting the face from makeup that might otherwise clog pores. On the other hand, some people are allergic to or get breakouts from the silicones used in most primers.
The Plastic Wrap Effect
The way that primers can multitask is through the magic of silicones, but you might want to think twice before running out to get a bottle. Silicones – and other synthetic derivations like dimethicone – are the top ingredients in primers with properties similar to plastic. Primers are primarily made up of synthetically created, spherical molecules. These molecules are thought to be inert, meaning without toxic effect to the body, since they can’t be absorbed. The main complaint from environmentalists is that they do not biodegrade.
Of course I have to wonder, maybe as you are, if we should be coating our faces in plastic-like molecules. Consider this: primers’ effects are only temporary; and the particles in which they are comprised could prevent the skin from functioning at the optimal level, and this may ultimately lead to more rapid aging or increased blemishes on the face.
If you have a day in which you need your makeup to really stick and you are going to wear a full face of it, then okay put that primer on! For every day, in my opinion, it’s better to use foundation sparingly and to find quality formulas that look like skin when it’s on so you don’t need to spackle on yet another layer to your face.







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November 27, 2012
by Pam
I have to say.. what I DO love is Vapor organics Stratus Instant Skin Perfector, and I LOVE the Soft focus Skin perfector even MORE because I have super oily skin break-out prone skin. I have larger pores that are prone to environmental damage, so NOT wearing something to cover up and protect my pores is actually doing more damage than not for me. What I DO love, is that immediately, I notice improvement to my skin tone and texture when I wash off all the make-up. The trick is NOT putting on too much with this product, because a little goes a LONG way. However, I cringe at the pricetag of the Soft focus version. :(
However, I really DO want to try Jane Iredel's Absence and Laura Geller's Spackle. If anyone's tried them, let me know!
November 27, 2012
by Kristen Arnett
Hi Ladies! Sorry to be a bit late in responding to your great comments. First, I'm so glad that you liked the info. Second, I do hope that Marta starts shamelessly using my plastic wrap analogy. It's true! @Rose, I will say that I've yet to find a totally natural primer that works, because natural doesn't do what silicone and dimethicone can do. @Lena, LM does have nice performing products, but since they have a lot of "toxic" ingredients, especially in the primer, I choose to abstain.
November 21, 2012
by Lena
Great article Kristin! I love Laura Mercier's primer which is water based.
November 20, 2012
by Rose
Hi Kristen -- now that you're a green makeup artist, would you say that the Jane Iredale primer is the one you would recommend to us? Any other recommendations?
November 19, 2012
by Marta
Love this article Kristen - and I'm going to shamelessly plagiarize your plastic wrap analogy.