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Truth Vitality Advanced Complex with copper peptides

by Truth In Aging

Truth Vitality Advanced Complex
$ 49.00

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Size: 1 oz (30 ml)

Truth Vitality Advanced Complex is a one of a kind, all natural hair serum that uses copper peptides and vitamin B5 as the active ingredients to stimulate healthy hair growth and reduce shedding. It is designed to help women with thinning hair, especially due to hormonal change at menopause and post-partum (although men can use it, too!). Suitable for all hair types and safe for blondes, colored or chemically treated hair. Truth Vitality Advanced Complex has been tested by 125 people and 70% saw hair growth and reduced shedding. It is not tested on animals and suitable for vegans.

Formerly sold as Hair Vitality Complex.

Apply on and rub into scalp. This is best achieved on a damp scalp (eg after shampooing and before drying) but the skin can be dry if preferred. Gently massage into hairline and areas of thinning hair, or entire scalp. Dispense one pump for sparse areas. Dispense two pumps when using on entire scalp. Dry and style hair as normal. For best results use daily.

Truth Vitality Advanced Complex works especially well with Truth Vitality True Volume Shampoo.

TIA Review by Marta:
I am very excited to announce that I have overhauled our bestselling line of hair care with copper peptides to boost healthy hair growth and reduce shedding. The line has been rebranded Truth Vitality and comes in smart new packaging with improved formulas and a boost of copper peptides across the board.

Truth Vitality Advanced Complex is our copper peptides-based hair growth serum. Formerly Hair Vitality Complex, I’ve boosted the copper peptides, but otherwise the formula remains the same.

Truth Vitality Advanced Complex has a proprietary copper peptide complex made from a blend of amino acids and copper chloride. Copper peptides exist naturally in our tissues but there can be a 60% drop between the ages of 20 and 60. Copper peptides work on the follicle in two ways: increasing follicle cell proliferation and follicle size; and copper also decreases programmed follicle cell death.

This hair serum is a non-greasy gel that applies easily (to the scalp, not the hair) and is a dark brownish-blue. It should be used daily to start with and then after healthy hair growth is seen, you may be able to cut back to a maintenance regimen of 3 times a week. It may take 6 to 8 weeks to see less shedding and hair growth.

Truth Vitality Advanced Complex is sulfate free and the preservative is radish root ferment, a safe alternative to parabens and phenoxyethanol (which can be irritating when used in products that penetrate into the skin, though less worrisome in products that rinse off, such as cleansers and shampoos). Triethanolamine NF is here as a pH balancer and is completely free of diethanolamine (DEA), the chief concern in the formation of nitrosamines, potential carcinogens.

Look out in the coming days for our shampoo and conditioner, reformulated with copper peptides and improved for better cleansing and conditioning, and the brow growth serum with a nifty new applicator.

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Our Take...

I am very excited to announce that I have overhauled our bestselling line of hair care with copper peptides to boost healthy hair growth and reduce shedding. The line has been rebranded Truth Vitality and comes in smart new packaging with improved formulas and a boost of copper peptides across the board. Truth... Read Full Article

Your Take...

  • 5 stars 4 out of 5

    I have ordered a couple of these bottles and overall I like this. I have fine hair that used to be very thick and then unfortunately got thinner throughout my 40's. I'm giving it four instead of five stars because for one - I do need to use more product than is directed, and two - I would like to see more of a benefit from it sooner (I know, I know....who doesn't want a magic bullet!?). I have to acknowledge that it is possible that it just takes more time for some of us and I will absolutely come back to re-review it if I see more results with more continued use because I am certainly not giving up on this. More on the plus side is that the consistency of this product is easily absorbed into my hair and scalp, and as I said, with fine hair, I am very sensitive about heavy products. It does not feel heavy or greasy in the least. Also, I really appreciate that this product is being developed with so many nutrients for the hair/scalp/body, so I want to applaud the whole concept behind this!

  • Hi Imelda
    The gel will absorb into the scalp and does not stain the skin or the hair. I use it on my hairline and neither my skin and expensive color job (blond highlights) are adversely affected.

  • Hi, Marta!

    Would that dark brownish blue gel color fade after application? Just wondering because I was going to purchase this for my husband and I know he will apply it on his hairline after his shower in the morning before going to work. I just want to make sure the dark color is not obvious and won't look weird. Thank you for your great products!

  • 5 stars 5 out of 5

    I have been using this product for close to a year now and I am so happy. My hair is really filling in where it was so thin and sparse. I see new little hairs growing at the top of my hairline and on the sides and many have commented on how my hair looks so much better and thicker. I would say be patient as it took some time before I noticed the results but it really seems to be working. Thank you so much Marta for creating this wonderful product!

  • 5 stars 5 out of 5

    I have searched high and low for a product like this one. It has actually caused my hairline to fill in and progress forward. My benchmark was a little frontal hairline scar and using this product has advanced my hair to the point I have to look for the little scar. My temples are also producing hair which starts out fine, but increases in thickness. The only caution I throw out there is to be patient. It does take time, but I am very pleased.

  • Hi G, thank you for the kind words. I am very pleased that it is working so well for you. I will definitely look at making a larger size. We also have a stock and save option if you buy two or more.

  • 5 stars 5 out of 5

    Dear Martha, I love your Hair Vitality Advanced Complex with copper peptides; having just recently started using the new Complex serum on my head; but I have also used the smallest amount on my lashes and brows and have noticed a improvement in a very short time. Not sure if anyone else has reported doing this as well but it is something you may want to look into with this product. I use the smallest amount (or what is left over from my scalp application applying it it my lashes and brows. This product doesn't burn (and I wear contact lenses) or have any negative side effect expect for seeming to help my lashes grow longer & thicker (brows have not grows as fast). Thought I would pass this on to you and your other readers.
    This product takes time be patient!!!!
    I love this product having used it for nearly six months now, it has restored my hair to look so... much thicker, and healthier! The only down fall for me is the price, but I know this has quality ingredients and no nasty additives as most others have. Have you thought about making it into a larger size?
    Keep them coming!!!

  • 5 stars 5 out of 5

    Love Truth Vitality Advanced Complex treatment. Started with the original version with positive results, but the new formula is like finding gold mine for my hair.
    My hair has been growing so fast (love it!), thicker with little stray new growth hairs across my hair line. My hair is starting to behave like it did when I was young, and I am so..... please with this product. Only a small amount is needed after the shower, use my finger tips to apply it to my scalp, avoid the hair shaft, follow with a wide tooth comb, perfection.! Highly recommend this product!

  • 5 stars 2 out of 5

    I purchased the product to reduce shedding but I didn't notice any change. Also, I found that I had to use more than the suggested amount to cover all areas of the scalp. I applied after each time I washed my hair and waited until the bottle was gone to write this review since sometimes things take time to work.

  • 5 stars 5 out of 5

    I am loving this product. I'm not sure if it's growing my hair back just yet,but there is definitely less shedding. I will continue to use and will probably repurchase. I would like a larger size bottle. I think it would be more cost effective.

  • 5 stars 5 out of 5

    Visibly noticeable reduction in shedding, increase in texture, decrease in "bald spot" visibility. I loved that the product was dark and I was able to see it in the bottle as I was using it.

    I am a 47 year old RN and my 43 year old husband is using it as well. Definitely worth the $49.00. We would have paid more. Tremendous results in a short time. I will check back with the long-term review.

    Melissa Caruso RN

  • 5 stars 5 out of 5

    I tried Skin Biology Folligen Cream, to no avail and in a last ditch effort to find *something* without hormones for my bald patch [which of course had to happen right at the front of my hairline], I tried Truth Vitality. Nothing happened for weeks, perhaps more than a month. I kept applying it every morning and evening, and since it's only a tiny patch, I'm still using it. But in the last week, I was startled to see that I was rubbing it into not a bald patch, but fine hairs. I checked with my sweetie {"Do you see a bald patch?" "Nope."] Wow. I am SO delighted. I am also using Aveda's Invati Scalp Revitalizer spray in the morning, so I many be experiencing a 2-for-1 result, but I am a believer and will be using Vitality daily for another 6 months, followed by a maintenance program of maybe once a week. Thanks, Marta...GREAT product!

  • 5 stars 5 out of 5

    Hair Vitality Complexed reduced my loosing hair and improved the overall quality of my hair

  • Hi Sandra, I'm really pleased to hear that you had good results. The suggestion for a bigger size is a good one and we'll look into it. Thanks!

  • 5 stars 5 out of 5

    This has worked very well for me. My hair started thinning around the first of this year. I am not sure what caused this hair loss, but it may have been due to thyroid issues and medications. I had an average amount of hair, but it is very fine, which makes it seem thinner, so any loss is very noticeable. After several months of using HVC, I noticed new growth. It is most noticeable along my hairline, but I can also see new growth elsewhere on my scalp. My only complaint is that the container is too small. Using it every day, it does not last very long and it's hard to tell when you are running low. Please consider offering a larger (and hopefully more economical) size.

  • 5 stars 5 out of 5

    Hi Kimberly
    Hair Vitality Complex is made by Truth In Aging and I conceived the formula. Personally, I find it gives better results than other products. But if you are getting results from ReLuma my advice would be to stick with it.

  • Hi Marta,

    I have tried reluma Stem Cell Hair Complex for Women. I noticed hair growth. Now I discovered HVC on your website as well. One question, since you sell these two products, what would you advise me to use? HVC or reluma stem cell Hair Complex? Which one you found best work?


  • 5 stars 5 out of 5

    Hair vitality was sent as a 'freebie' when I ordered another product and was I glad it was! I tried it in the same place as Marta on her video as I had the same problem and wow! Within 2 weeks hair was regrowing and is now two inches long. This is a real find but unfortunately living in England really sends the price up as we have to pay import duty plus post office charges too. So until Marta finds a distributor over here we are a little helpless and so jealous of this amazing site. Regards Diane

  • 5 stars 5 out of 5

    After using brow and hair vitality and new growth is seen and felt ( i seem to be alwys feeling with fingertips!) the brow i use nightly and prior used the hair v. on brow and mine have also filled in. )

  • 5 stars 5 out of 5

    Sue, I am so sorry to hear this. We have sold hundreds of HVC and have never heard of a reaction such as yours, either the rash or discoloration. And as you can see from the many reviews (here and on the articles), results and experiences are largely extremely positive. Please contact and we will arrange for you to be refunded.

    Please be sure to include your order number - since we cannot see anyone in our database named Sue or Susan who recently bought HVC.

  • 5 stars 1 out of 5

    I generally don't write reviews but I had such a bad reaction to this product, I wanted to warn others. I just received the product yesterday and was excited to try it out. I washed my hair and applied a pea size amount to my hair line as directed in Marta's video. I woke up this morning and have a terrible rash that extends from the hairline down about an inch onto my forehead. This is not just red-- it is bleeding. My hair also turned orange at the hairline. At first I thought it was blood but then realized it was the copper color so I guess that is a reaction from the peptides? (I have blonde chemically treated hair)

  • 5 stars 5 out of 5

    I'm giving this 5 Stars because it worked for me.

    I've had a high forehead my whole life. At 42, it really started to bother me. Perhaps it seemed to be getting higher, I'm not really sure. Anyhow, I was skeptical of Hair Vitality Complex, but thought, I really didn't have anything to lose (other than a few $). So I tried it and I have to admit it worked for me. However, it didn't happen over night and it took several weeks.
    The directions say to use it after washing your hair, but often I would put it on my scalp at night and then shower in the morning. Sometimes I would use it post-shower.

    I've seen some funny comments on this website, like "it dried out my hair". I think these people don't understand that it needs to go directly on the scalp where you think your hair issue is. Putting HVC on your hair is not going to help - you've got to get it on your scalp.

    I've actually got a question for the community. So this product worked for me. I have a few friends/aunts that could likely use a little help in the hair growth department too. How would I /could I approach them? Or is this totally taboo? The last thing in the world I would want to do is embarrass them. But shouldn't I say something if in fact it worked for me? Maybe it would help them too?

    Appreciate any comments / advice.

  • 5 stars 5 out of 5

    Hi Steve,

    Copper peptides seem to work on the follicle in two ways: increasing follicle cell proliferation; and copper also decreases programmed follicle cell death, which results in smaller follicles. So I don't think your hypothesis would come about.

  • Hi Marta! Really impressed with site, and the logic and research you put in! I'm in england and thinking of giving this ago all over my scalp.

    I'm 30 years old, always had very dense thick hair, but the last few years have seen some major tragedies, and been extremely stressful. Iv always shed a fair bit, but I think it increased in the last 3years or so.
    Anyway! My barber, my friends and my doctor said I don't have mpb. And hair genes in my family seem good on both sides, but I have noticed that I have less hair on my head all over in general (no vellus hair) so maybe dht isn't my problem??

    My main question about this product is that if the copper peptides are getting growth by kicking resting follicals into the anegen phase early, would that not mean that all hairs would be in the anegen phase at once, meaning at the end of that phase (4years or whatever) they would all shed at once?? Or does it not work that way?
    I hope you have time to read this! Sorry for the long post
    And thanks again for the site!

  • 5 stars 5 out of 5

    After a week of using the product, I noticed baby hair growth around my hair line and some of my fuzzy hair looked visibly stronger. I only had enough product for a couple of weeks and I am absolutely sure that I would see more positive results with the continued use of this serum. I highly recommend it for everyone at any age, but especially for women who experience hair loss due to hormonal changes. It might take a few weeks to see real results and you probably should use the product on a regular basis. But you won’t feel guilty spending too much on your hair – it’s very affordable!

  • Hi Doreen,

    Thanks for your excellent questions! We have spoken to the manufacturer, who informs us that zinc consumed in moderation should pose no problems that would impact hair growth. Additionally, zinc consumed should pose no interactions with topical products containing copper or copper peptides. Also, the copper peptides are not absorbed into the bloodstream and so there should be no interaction internally that would raise or lower copper levels in the body. Hope this helps!

  • 5 stars 4 out of 5

    Dear Marta,

    I continue to use the HVC. It has been a little over 4 months, and I am noticing regrowth. I started taking Pumpkin Seed Oil capsules (said to be good for hair growth) but in my research I read that this oil contains Zinc (I'm not sure how much). Would getting higher levels of Zinc from the oil internally compete with the copper peptides applied externally? Apparently on Dr. Pickart's website he advised not to take Zinc as it may "drive the copper out" and I wouldn't want to take anything that would interrupt the HVC. Also, by the way, does applying copper topically increase levels of copper internally? Sorry for these crazy questions! I figured you would be the one with the answers.

    Thank you in advance :)

  • 5 stars 5 out of 5

    Between my husband, John, and I, we’d tried quite a few hair loss remedies, starting with natural oils like coconut and emu, and then moving on to hair loss regimens like Nexxus and Osmotics FNS. None of them offered lasting results, if any at all. John was about to go the Rogaine route (which I am vehemently against) when we received the Hair Vitality Complex.

    I immediately tore open the box and pumped out a tiny dollop of the product onto my fingertips… and fell in love. With its beautiful blue-green color and lightweight gel consistency, and without a discernible scent of any kind, the Hair Vitality Complex offered a completely different application than any of the other hair loss remedies I’d tried. I literally wanted to smear this stuff all over my whole face.

    Over the next four weeks, John and I used a tiny pea-sized amount after every shampooing. I applied it to both temples and to my hairline, and was careful to use any leftover product on my brows, which had pretty much stopped growing in after an unfortunate period of me thinking I looked great with pencil-thin brows.

    The results were pleasantly surprising! I noticed the biggest change in my eyebrows – they are finally growing back in, and not in sparse patches, but all over. As for my hair, I noticed a slight thickening in the right temple and hairline, and can see tiny little hairs filling in, offering a denser overall appearance to those areas. John showed some good results as well! We noticed the biggest difference in his crown, which definitely filled in quite a bit. Where we used to able to see a large circle of scalp is now about 30% improved!

  • Marta, thanks for your knowledgeable response!

  • 5 stars 5 out of 5

    Hi Doreen
    The Nutra-Lift vitamin C is listed as "vitamin C ester" which are generally oil soluble Cs (such as tetradecyl ascorbate and ascorbyl palmitate) so there should not be a problem using the Nutra-Lift shampoo followed by HVC.

    As for use with other products containing traditional water-soluble Cs, it is better not to combine use of those products (they could perhaps be used consecutively but just not AT the same time). Potential interaction problems with products containing ascorbic acid could include the copper peptides rendering the C inert by speeding oxidation...or the acidity of the vitamin C increasing sensitivity of an individual to the copper peptide in HVC.

  • 5 stars 4 out of 5

    I have been using this product for about three months and I think I need to use it a little longer before I comment on regrowth.

    I did notice in the first 5-8 weeks of using this product, an increase in shedding, which worried me. But I stuck with it and the shedding has calmed down greatly, especially after adding the Nutra-Lift shampoo.

    The HVC is not at all greasy and does not interfere with my hair style when blowdrying. I did notice is has a slight drying effect to my scalp, but it does not stop me from using the product.

    I do like the Nutra-Lift shampoo, but I noticed it is part of a package deal on here along with the Hair Vitality Complex. Since the shampoo contains Vitamin C, it shouldn't be used right along with the HVC serum because reacts with the copper peptides. I am grateful to Marta for introducing me to these products but I think it would be nice if there was a special note in the descriptions for both of these products at all locations on this website specifying how to use these products together so that they don't negate each other, and maybe even some extra information (like how long Vitamin C stays active on the scalp after using the shampoo, should you shampoo again at night with a different shampoo before applying the HVC after using Nutra-Lift in the morning, how exactly do these products react with each other and will it have a negative effect on the hair?)

    Because I don't know exactly how long the Vit. C stays on the scalp I have been alternating when I use it.

  • Within about three weeks of using a sample of Hair Vitality Complex I noticed I had less shedding, no hair in the shower and far less on my hairbrush. I was actually beginning to panic when my supply was running out and was very relieved when my new full sized product arrived. I only use two pumps and massage it into my entire scalp and my hair seems much more thick and healthy. I can't speak for seeing new growth as my hair is very fine, but not thinning.

  • HI, I asked a question about Hair Vitality before and have another. My hair is thinning all over but I have serious bouts of serious shedding that happen periodically . I have no reason why. I still do have have a lot of hair even though it has thinned all over due to Menopause but when I go through a shed I think I lose about 1/3 of the hair on my head. It is scary. My mother is in her 80's and very thin hair now. You can see her scalp. Obviously there is something genetic going on. She did not get really thin until the last 10 years or so. Do you think I should be looking at a DHT blocker instead?


  • 5 stars 5 out of 5

    I have quite thin hair, and now, when I'm almost 46 years old my hair is thinning all the time. I can tell you that now after about 1.5 months use there is new hair growing in hairline! Yippee!

  • 5 stars 5 out of 5

    I used it for over two weeks before I noticed any results, but little by little on the thinnest parts on the sides of my temples where the balding was the greatest short, and as Marta stated, “real” hairs have begun to grown. I now have a layer of short fringe under my bangs from side to side. My bangs look fuller even though this fringe isn’t to the length of my bangs yet. Hair Vitality Complex works for me! My hair is thickening, and I’m a happy aging hippie

  • 5 stars 4 out of 5

    Finer hair around the hairline grew in. Hair was shinier after third week.

  • 5 stars 3 out of 5

    Althouth my hair stopped falling out, I did not notice any changes in the thickness of my hair. Of course I am older, and that might have something to do with it. Overall, I think this product is just ok!, not any better than Nioxin or the other products out there.

  • 5 stars 5 out of 5

    My hair looks better...and thicker. It is still too early to tell if the product is actually regrowing my hair, but there is definitely less hair falling out!...less on my comb and less hair loss when I shampoo. As a matter of fact, 2 women at the office noticed an improvement in my hair and commented that it looked thicker. I don't have to tell you how that made my day! So far...I am extremely pleased with this product

  • 5 stars 5 out of 5

    This is great. I wouldn't change a thing

  • For me existing hair seems to grow thicker, faster

  • 5 stars 5 out of 5

    This is basically a harmless product compared to hair growth products that are out there now. The best part is that it really works!!

  • It's silly to expect 100% effectiveness for all people, but that's what would make me buy it. It just didn't work for me unfortunately.

  • 5 stars 3 out of 5

    I used it on my eyebrows; my husband on his bald spot. I think we both saw improvement

  • 5 stars 4 out of 5

    I'm very satisfied and would love to opportunity to purchase more

  • 5 stars 2 out of 5

    It is certainly an easy product to use although I really did not experience change(s) in my hair.

  • 5 stars 1 out of 5

    unfortunately no desired effect on me

  • 5 stars 5 out of 5

    It really does work. I did notice increased shedding while using the product, but that stopped immediately after cessation of use. End result, longer, stronger hair. I can't tell you how many people commented on my hair growth after a month of use.

  • 5 stars 5 out of 5

    Well packaging and product hype sells,but testing this as I did really impressed me. I really didn't expect it to be effective but it was.

  • I was pleasantly surprised at the Hair Vitality because I remember the testing. I loved it but the smell was terrible. This is awesome. I think my hair is thickening up in the back where my hair just wants to part. I always have that problem. Congrats Marta!!

  • 5 stars 4 out of 5

    I really like this product-from the packaging to the ease it absorbs and unlike Osmotics FNS there is no smell! I had to throw the latter away as the smell was so bad I couldn’t use it without my family complaining. I am using this on my brows as well….so will feedback more soon…

  • 5 stars 4 out of 5

    My husband and I both use this and are getting great results

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  • February 3, 2015

    by Margaret

    I would like to know how to obtain free samples of some products that I am reading about here. Will soon be 67 and hair is thinning and need good and safe facial products. I am still active in the work force and want to look my best. I can't turn back the clock, but I can make the future "look" better with your help. Thanks!

  • December 14, 2014

    by Peggy

    Hi marta!

    Your product sounds like a godsend! Any way you could please send me a sample too? I will definitely write a review if i like it--no one will shut me up! lol
    Thanks much,

  • December 27, 2013

    5 stars 5 out of 5

    by Jan

    I would love to sample this product as well ... of course, a review would be forthcoming.
    Email and I will gladly give my mailing address.

  • March 14, 2013

    by Charmayne Pryce


    Like the sound of the hair product for thinning
    hair my hair has fallen out all around because of medication and if possible. I would like a sample.Thanks

  • March 6, 2013

    by bel

    I have been using the Hair Vitality since Dec. 2012. I haven't written a review before this because I wanted to give it a while my hair grows slow. I am 47 years young and have had thin hair all my life. But getting older I found it getting thinner... So I would have to say I have seen less shedding and new growth at the hairline. I have also used it on my eyebrows and have noticed more growth as well. Will keep ordering.
    Thanks TIA

Aqua (Water), Hydroxyethylcellulose, Copper Peptide Complex (Water, Glycine, L-Histidine, L-Lysine, L-Serine, L-Citrulline, Copper Chloride), Panthenol (Vitamin B5), Triethanolamine Nf (Dea Free), Leucidal (Radish Root Ferment)

Video- how to use Hair Vitality Complex

Hair Vitality Complex from Truth In Aging is a treatment to help healthy hair growth. Launched in March 2012, it is already bestseller in the Truth In Aging shop. It is for women and men with…

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In this video, learn how the Hair Vitality Collection can enhance your hair, from your roots to your brows.

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Weak and thinning hair is an unfortunate though common issue for both men and women. I'll explore the reasons behind hair loss and offer solutions for stimulating hair growth.

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