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* A synthetic pale yellow liquid with a floral aroma.
Used as a fragrance additive. You can find it in various personal care products such as perfume, aftershave lotion, hair shampoo/conditioner, hair dye, moisturizer and body wash.
Safety Measures/Side Effects:
The topical application of this ingredient has been shown to cause irritation and allergic reactions in many individuals. The International Fragrance Association (IFRA) has restricted its use in fragrances because of the potential dermal sensitization. The European Cosmetics Directive lists this ingredient as an "allergenic" substance, requires all cosmetic products containing it to indicate the presence of Butylphenyl Methylpropional.