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Privacy Policy

This privacy policy sets out how TruthInAging Store uses and protects any information that you give TruthInAging Store when you use this website. TruthInAging Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. TruthInAging Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

1. Introduction

This Privacy Policy discloses and covers all of the privacy practices of Accord Media, LLC and it affiliates and subsidiaries (collectively “Accord”), including as they relate to Accord’s website,,  and related services (hereinafter, collectively, the “Website”).  In this Privacy Policy, “we”, “us”, “our” and other similar references mean Accord and “you” and “your” and other similar references mean a specific user of the Website.

We want to assure you that we take your privacy very seriously.  We treat your personal information as if it is our own, and as such, we have made it a critical focus of the website to protect the confidentiality and security of the personal information you provide us.

2. Our Privacy Policy

This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of any information you submit to us through the Website.  This information can be of two types (i) “Personal Information,” which is information about you that is personally identifiable, such as your name, address, phone number, e-mail address, and other non-public information that is associated with the foregoing, and (ii) “Non-Personally Identifiable Information” or Anonymous Information”, which is information that identifies your computer and its navigational patterns through the Website, but such information is not associated with or linked to your Personal Information and does not permit the identification of individual persons.

3. User Consent


Your Personal Information may be processed and stored in other countries (including the United States) where laws regarding processing of Personal Information may be less stringent than the laws in your country.  Your Personal Information will not, however, be used or disclosed for purposes for which you have not given consent or which are not permitted under applicable law.

4. Regarding Minors

Minors under the age of 18 are not permitted to use the Website and we do not intentionally collect or maintain Personal Information from those who are under 18 years old.  By using the Website, you are representing that you are at least 18 years old.

5. Collection of Information

Personal information that you provide.  In general, we collect Personal Information that you submit to us voluntarily through the Website.  When you engage in certain activities on the Website, such as when you register and open a personal account to use the Website, we may ask you to provide certain information about yourself that we will collect and store.  You do not have to engage in the activities in which we ask you to provide such information.  But if you choose to do so, we may ask you to provide certain Personal Information, such as your first and last name, gender, email address or date of birth.  Depending on what activity you are engaged in, some of the information that we request will be identified as mandatory or as voluntary.  If you do not provide the mandatory information for a particular activity that requires it, you will not be permitted to engage in that activity.  We collect information in the form of the content that you submit during your use of the Website, such as reviews, ratings and other information you choose to submit.  We may also collect information about you and your friends who use Accord, from any social network you may have connected from, in order to provide you with a more personalized experience.

Personal information from other sources.  We may receive Personal Information about you from other sources with which you have registered, companies who we have partnered with (collectively, “Partners”), or other third parties.  We may associate this information with the other Personal Information we have collected about you.

Anonymous Information collected via technology.  As you visit and use the Website, certain information may be passively collected and stored on our or our service providers’ server logs, including your “Internet protocol address”, browser type and operating system, through the use of a variety of tools including “Cookies” or other available data analysis or collection technologies.  Users with our Cookies may be targeted across advertising networks to receive relevant advertisements.  You may opt out of this ad serving using the Network Advertising Initiative (NAI) opt-out page (

An “Internet protocol address” or “IP Address” is a number that is automatically assigned to your computer when you use the Internet.  In some cases your IP Address stays the same from browser session to browser session, but if you use a consumer internet access provider, your IP Address probably varies from session to session.  For example, we, or our service providers, may track your IP Address when you access the Website to assist with ad targeting.

“Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website.   We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience with the Website.  Persistent Cookies can be removed by following your Internet browser help file directions.  In order to use our services offered through the Website, your web browser must accept Cookies.  If you choose to disable Cookies, some aspects of the Website may not work properly, and you may not be able to receive our services.

6. Use and Disclosure of Information

In general, Personal Information you submit to us is used by us (i) to provide you access to the Website, (ii) to improve the Website, its product and service offerings and customer service, (iii) to better tailor the features, performance, and support of the Website, (iv) to offer you additional information, opportunities, promotions and functionality from us, our Partners or our advertisers at your request, notify you of promotions, special events, new services and special offers, (v) to improve the content, operation, appearance and utility of the Website, (vi) to conduct surveys, research and evaluations; (vii) to troubleshoot and resolve disputes, and (viii) to accomplish other administrative tasks.

We may provide your Personal Information to third-party service providers who work on behalf of or with us to provide some of the services and features of the Website and to help us communicate with you.  Examples of such services include sending email, analyzing data, providing marketing assistance, and providing customer service.  We may share some or all of your Personal Information with manufacturers of the products and other merchandise we offer for sale on the Website.  If you do not want us to use or disclose Personal Information collected about you in the manner identified in this Privacy Policy, you may not use the Website.

We may share some or all of your Personal Information with Accord affiliated companies that are under a common control, in which case we will require them to honor this Privacy Policy.  In the event we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred.  You acknowledge that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of ours or that acquirer’s assets may continue to process your Personal Information as set forth in this Privacy Policy.

We may disclose your Personal Information if we believe in good faith that such disclosure is necessary to (a) comply with relevant laws or to respond to subpoenas or warrants served on us, or (b) to protect and defend our rights or property, you, or third parties.  You hereby consent to us sharing your Personal Information under the circumstances described herein.

7. The Ability of Others to View Your Information

Helping you to protect your information is a vital part of our mission.  It is up to you to make sure you are comfortable with the information you choose to provide us and the information you choose to publish.  You understand that when you use the Website, certain information you post or provide through the Website, such as your name, profile, comments, collections and reviews, may be shared with other users and posted on publicly available portions of the Website, including without limitation, the public forums in which you choose to participate.  Please keep in mind that if you choose to disclose Personal Information when posting comments or other information or content through the Website, this information may become publicly available and may be collected and used by others, including people outside the Website community.  We will not have any obligations with respect to any information that you post to parts of the Website available to others, and recommend that you use caution when giving out personal information to others through social media networks or otherwise.

8. Third-Party Sites and Advertising

The Website may contain links to other websites.  Please be aware that we are not responsible for the privacy practices or the content of such other websites.  We encourage our users to read the privacy statements of each and every website they visit.  This Privacy Policy applies solely to information collected by us through the Website and does not apply to these third-party websites.  The ability to access information of third-parties from the Website, or links to other websites or locations, is for your convenience and does not signify our endorsement of such third-parties, their products, their services, other websites, locations or their content.

9. Your Choices Regarding Your Personal Information

We offer you choices regarding the collection, use, and sharing of your Personal Information. You have a right at any time to stop us from contacting you for marketing purposes.  When you receive promotional communications from us, you may indicate a preference to stop receiving further promotional communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the promotional e-mail you receive or by contacting us directly at

Despite your indicated email marketing preferences, we may send you administrative emails regarding the Website, including, for example, administrative and transactional confirmations, and notices of updates to our Privacy Policy, if we choose to provide such notices to you in this manner.

We want to make sure that your information is accurate and up-to-date.  You may ask us to correct or remove information which you think is inaccurate.  You may change any of your profile information by editing it in the profile settings page.

10. Security

We are committed to protecting the security of your Personal Information.  We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, or disclosure.  Even though we have taken significant steps to protect your Personal Information, no company, including us, can fully eliminate security risks associated with Personal Information, and thus we cannot guarantee the security of any information transmitted to or from the Website.  We also are not responsible for the actions of any third parties that may receive any such information. 

11. Contact and Revisions

If you have questions or concerns about our Privacy Policy, please contact us at:  This Privacy Policy is subject to occasional revision at our discretion, and if we make any substantial changes in the way we use your Personal Information, we will post an alert on this page.  If you object to any such changes, you must immediately cease using the Website.  Continued use of the Website following notice of any such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Last updated:  August 14, 2012

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