Reviewed by Michelle

When your husband comments on your hair, you know you must be doing something right. “Whoa. Your hair is really shiny” was the feedback I received only a week after beginning my trial of 100% Pure’s Honey Coconut Milk Shampoo and Conditioner ($27 for both). Not that I hadn’t already noticed. Just the day before, we had taken a family trip to the zoo, and I could see the results in the day’s snapshots. I was rockin’ some seriously shiny tresses!

My hair has always been reasonably healthy, but like most women, I still have hair “issues.” My thick but baby fine locks present their own challenges. I have been coloring my hair with henna for the last two years, which gives me gorgeous color but tends to dry the ends out. When I apply a deep conditioner it goes limp and lifeless. Styling products often have an equally undesirable effect.

I have used some of 100% Pure’s makeup, skincare, and body products in the past, and I liked the company and its natural ingredient and policies against animal cruelty. This was my first adventure with the haircare products. The Honey Coconut Milk Shampoo and Conditioner is 100% natural and 100% vegetarian, and they are supposed to be used on chemically treated and/or dry hair. I was admittedly nervous, as anything for “dry” hair usually ends up looking as if they used my head to mop up the BP Gulf oil spill. But the product promised to “deeply condition, detangle and nourish without weighing hair down.” Okay. A look at the ingredients list confirmed that like other 100% Pure products, there were no synthetic preservatives or suspicious additives. Instead, 100% Pure uses a blend of naturally preservative essential oils, vitamins, and antioxidants to keep products fresh.

You have to give the products a quick shake before using to re-mix the ingredients, and my only real criticism is that the shampoo’s consistency is very, very thin. If you pour it in your hand, it will run right out – so pour it directly on your wet hair. At times I could feel it dribble down the back of my neck, and I wondered how much I was using and if I was wasting more than I actually kept on my head. You also have to give your scalp a good rub to get the lather down through the hair, but for a product with no synthetic sudsing agents, instead relying on saponified coconut oil, it built a very respectable lather. The conditioner was plenty thick and melted into the hair when I applied it. You can smell a bit of the wheat and rice proteins in the conditioner while it’s on the hair. In fact, both products had a nice but very strong and very sweet smell that people with scent aversions may find overpowering. That disclaimer aside, I did not find it bothersome or even notice it once my hair was dry. In fact, I awoke the next morning surprised to find my pillow smelled lightly coco-nutty and really quite… nice!

If you need some immediate beauty product gratification – this is it! I noticed immediately after the first use that my hair was glowing and silky. My morning blow-dry style became a breeze because my hair was light and fluffy and, frankly, AWESOME! I no longer required as much time to heap on styling products in a fruitless attempt to build volume. What really won me over was that throughout the course of my day, my hair avoided the dreaded “oil slick” at the roots that generally occurs by the time I leave the office.

I discovered that I was now able to shampoo only every other day – simply rinsing my hair with plenty of water on the alternate day. And through the entire 48 hours, it stayed looking great. I can only assume it is because this shampoo didn’t strip the natural oils from my scalp, and as a result my scalp didn’t “overcompensate” by producing too much oil. So my initial concerns about wasting a pricey shampoo because of its thin consistency were pardoned, since shampooing every other day results in the tube lasting twice as long. In fact, my little 2oz tubes lasted five weeks. I sometimes shampooed every day and sometimes every other, so I estimate I got about 25 uses out of the bottle. At $8 per 2oz bottle, that comes out to about $.64 per shampoo/condition. If you purchase the larger 8oz bottles at $16 each you would get four times the product (and therefore four times the applications), so your cost would be about $.32 per application and the tubes would last about four months. This is going to be my newest affordable luxury.

I am simply hooked. Since my trial bottles ran out, I returned to my former shampoo, and while it performs admirably, it just can’t top the shine and manageability that I had while using the Honey Coconut Milk products. They’ve earned a spot in my morning routine!

Ingredients in shampoo: Honey, Concentrates of Green Tea, Burdock, Nettle, Rosemary, Peppermint, Rose Petals, Calendula and Hibiscus, Aloe Juice, Vitamin E (a-tocopherol), Coconut Milk Powder, Saponified Coconut Oil, Rice Protein, Wheat Protein, Panthenol (Pro-Vitamin B5), Colloidal Oatmeal, Neem Oil,Citric Acid, Extracts of Japanese Honeysuckle, Grapefruit Seed, Thyme, Oregano, Cinnamon, Rosemary, Lavender and Goldenseal, Coconut Flavor

Ingredients in conditioner: Infusion of Green Tea, Burdock, Nettle, Rosemary, Peppermint, Rose Petals, Calendula and Hibiscus, Aloe Juice, Honey, Rapeseed Oil, Vitamin E (a-tocopherol), Avocado Butter, Virgin Coconut Oil, Shea Butter, Cetyl Babassuate Oil, Rice Protein, Wheat Protein, Panthenol (Pro-Vitamin B5), Colloidal Oatmeal, Neem Oil, Vitamin C (ascorbyl palmitate), Coconut Milk Powder, Citric Acid, Extracts of Japanese Honeysuckle, Grapefruit Seed, Oregano, Thyme, Cinnamon, Rosemary, Lavender and Goldenseal, Coconut Flavor