I came across the Aesop brand because I was looking for hair care products that aren't a chemical hazard, but might actually work - a quest that is proving a challenge. Aesop has an intelligent approach to natural hair care (I've posted more on Truth In Hair Care), so when I spotted that the company also makes what is claimed to be the thinking person's moisturizer, I was ready to give them the full benefit of my doubt. A pot is on its way.

Until it arrives, all I can tell you about Aesop Primrose Facial Hydrating Cream is that it only has natural ingredients. You won't find any silicones or parabens. In fact, it is so preservative free that it needs to be refrigerated if you still some left after three months.