You don’t hear about a top-selling makeup company partnering with a funeral home everyday. But that’s exactly what British makeup brand Illamasqua has done with Leverton & Sons funeral home in London in a collaboration they call “The Final Act of Self-Expression.” Creeped out yet? If not, keep reading; you’ll probably get there.
Illamasqua’s slogan is makeup for your alter ego; it’s quite obvious that the company views the state of death as just another ego.
“Illamasqua encourages people to self-express and embrace their alter ego in every way. Why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look.”
The cost of looking fresh and fabulous after death? $725. And the makeup services are subject to availability. Maybe it’s like wedding season – certain times of year are just busier.
As bizarre as all of this seems, people often do put quite a bit of effort into planning funerals; everything from the music selection to the flowers. So why not extend it to makeup? You're supposed to choose either a metal or a wooden casket, so you might as well choose either a red lip or a smoky eye while you're in decision making mode. I’m not so sure it matters how you look when you “enter the afterlife,” as Illamasqua says, but who am I to begrudge someone a look to die for?
What do you think? Is Illamasqua’s afterlife makeup tastefully eccentric or just plain tacky?