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Age-O-Meter Doesn't Add Up

Is a Solution for:
Sagging Skin
April 12, 2011 Reviewed by admin 3 Comments
I admit it, TIA hasn't always been a big fan of Rodan and Fields but some of you are and I completely support that. But companies often have odd marketing ideas, and Marta had me investigate Rodan and Fields facebook application. It is called the "Age-O-Meter" and I thought this is a great idea (not really) - I can get a legit view of what I'd look like in the future.

It was straightforward, all I had to do was go on to their page, select if I was a male or female, then check if I was a smoker or non-smoker. I did that, simple enough, then I uploaded a picture of myself. In 8 seconds Rodan  and Fields gave me a grim look at the future, that not even the best skin care line can cure. First of all, I used a black and white picture but there's a weird sepia toned glob on part of my face and the background.

Just as I suspected, I will be diagnosed with a new disorder that turns my skin sepia colored and turns anything I'm around also a brownish hue- including the background. I was ok with that, there's bound to be some organic makeup that I can use- maybe I can try that geoGirl line that should be in Wal-Mart. So, I don't really wrinkle in the future, which I'm happy/shocked by, but I do break my nose, rather badly. In my before picture on the left, I have a normal human nose but my aged picture gives me a nose that is sagging to the side.

I'm not exactly sure if your nose can sag but I'm keeping an open mind.

The issue that I have with it is that the application says "Watch your face transform as the years fly by and discover how you can apply the brakes. It's never too late…or too soon…to take control of your skins destiny." They are taking themselves pretty seriously here which is kind of embarrassing for a major company to do. I am a human, not a vintage photograph- I will never turn a sepia toned color. Secondly, unless they're predicting that I enter into an underground fight club, there's a strong chance that I won't be breaking my nose.

Using scare tactics to try and win over customers is probably one of the worse marketing ploys I've ever seen. The worst part is that this is some amateur software that  doesn't even work correctly so they should have just tried to turn it into a gag app, not some serious skin care evaluating software.

Rodan and Fields just doesn't get it. We don't need fancy products or annoying gimmicks. We just want decent skin care.
  • April 13, 2011

    by RichardC

    Let's hope this doesn't become the new 'sex sells' for skin care. There's enough 'dirty' marketing tactics around already.

  • April 12, 2011

    by Marta

    I took the Age-O-Meter too and Sunil kindly decided not to include my picture in his post (good career move, Sunil). I look hideous with a cancerous growth under one eye. Rodan + Fields invited me to post to my Facebook page and tweet it. Only a deranged masochist would think of sharing this voluntarily.

  • April 12, 2011

    by Sunday

    FUNNY!!! Sunil ~ unless it was't meant to be hehe! Otherwise I'm pretty scared for your nose too!

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