Kristen our green beauty makeup artist has been gently nagging me for ages to try Alima Pure’s range of natural mineral makeup. Finally, she just got the company to send samples and the other day a generous box arrived. We’ll be sharing the love with reader reviewers, but I got first dibs at the Nourishing Lip Balm ($7) and Color Balancing Powder ($17 in the shop) and they completely won me over.

Mineral makeup can so often be a washout when it comes to color, but this is where Alima excels. If I had to sum up this line, I would start by saying Alima has a way with color. Its pigments are truly vibrant and its understanding of skin tone is impressive. Oh, and Alima uses natural, organic ingredients.

Alima founder, Kate O’Brien, is an artist, hence her way with color and pigmentation. She started the line when her daughter grew old enough to use makeup as she wanted her to have products that would be a 100%.

The Nourishing Lip Balm is what I would call a lip stain – it has a matte, rich pigment and comes in seven shades plus natural (no color). I have Sweet Pea, which is described as a “shimmering copper rose” – in my opinion the shimmer is pretty low key (which to my taste is a good thing). Nourishing Lip Balm is incredibly comfortable to wear and it really feels nourishing to dry lips and protective against the elements withshea and cocoa butters. Pomegranate oil and extract bring some welcome antioxidants and peppermint gives the lips some zing.

I have a fairly ruddy complexion and was intrigued by the Color Balancing Powder, which is the mineral equivalent of a primer worn under a foundation. I have the Pistachio (there are three other shades), which is indeed a pale green. Even knowing that green hues are supposed to take down redness in skin tone, I was surprised about how green this powder was when I first opened the container. However, a flick of the softest fluffiest brush I have ever used (now I know why Julie Kay is in "wild about brushes") took down all my redness, leaving me pale and interesting. I am also using it with great success over Osmotics Inner Light sheer foundation for a porcelain look. Color Balancing Powder has the most focused ingredients list I have ever seen; mica and iron oxides. That's it.

The brush, by the way, is the #25 Foundation Brush ($28).

Thanks for being so persistent Kristen!

Ingredients in Nourishing Lip Balm: sweet almond oil, castor seed oil, shea butter, safflower seed, coconut oil, white tea, cocoa seed butter, pomegranate seed oil, jojoba seed oil, peppermint essential oil, pomegranate extract, tocopherol, (100% organic), may contain MICA, titanium dioxide, iron oxide



Ingredients in Color Balancing Powder: Mica (CI 77019), May contain [+/-]: Iron Oxides (CI 77491, CI 77492, CI 77499).