I was given an Alima Pure Nourishing Lipbalm ($7 in the TIA shop) in shade Holly Berry to try for Truth in Aging. I had recently received several foundation samples from Alima Pure after hearing about it on the TIA website and was also eager to try the lip product. I am a 21-year-old university student with very dry and sensitive skin, and I like to wear a bit of light makeup every day. I love tinted lip balm for its moisturizing and protective properties, but I also look for a bit of shine and a hint of color for a polished yet natural look. In general, I would say that this product delivers; I would rate it a 4 out of 5.

I have extremely fair skin, very dark hair, and light eyes. Many makeup products can look very harsh on me so I gravitate towards sheerer formulas. Holly Berry is described on the Alima Pure website as a sheer, neutral rose in the matte range. I think it does have a hint of glossiness, though no shimmer, and had a bit more pigment than I would typically choose, but I know some people would consider this a bonus. It does moisturize well, but it does not leave my lips with that immediate silky feeling of some other lip balms. I am guessing this effect is achieved through the use of artificial ingredients, similar to the silicones in certain hair products. The color is a fairly typical neutral, hovering between red and pink with a bit of brown pigment as well. This brown pigment, which I find common in lip products, is described as neutral – and unfortunately is not very flattering on me. However, it looks great on my mother and, I would guess, on most people.

As far as I can detect, the lip balm does not have any flavor or smell, even though it does list peppermint oil as an ingredient. I enjoy fragrances and would have loved for the peppermint to be a bit more pronounced, but for those who are sensitive to scents, you will likely be very happy with this product. I tend to shy away from lip balms containing beeswax as I don’t care for the feeling on my lips and usually find them somewhat drying, but it did not bother me in this product. This is probably because there is a smaller amount of it than the host of moisturizing oils and butters the lip balm also contains. Finally, I wish that this lip balm contained a sunscreen. Although it can be difficult to get a nice texture and color with a lip product containing sunscreen, I worry about my lips being exposed to the sun and don’t want to have to carry around separate sticks for protection and primping.

In summation, I will definitely continue using my Alima Pure Lipbalm until it’s finished, but I will probably continue the search for my “holy grail” lip balm. For perfection, I would have liked something with a bit more gloss, a bit less pigment, a nice natural fragrance, and sun protection. However, I do not doubt that for some people, especially those looking for a natural, moisturizing equivalent to their current lipstick, Alima Pure will be your new favorite lippie.

Ingredients: Organic Prunus Amygdalus Dulcis (Sweet Almond) Oil, Organic Ricinus Communis (Castor) Seed Oil, Organic Butyrospermum Parkii (Shea Butter) Fruit, Organic Beeswax, Organic Carthamus Tinctorius (Safflower) Seed Oil, Organic Cocos Nucifera (Coconut) Oil, Organic Camellia Sinensis (White Tea) Extract, Organic Theobroma Cacao (Cocoa Seed) Butter, Organic Punica Granatum Linn (Pomegranate) Seed Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Organic Mentha Piperita (Peppermint) Essential Oil, Organic Punica Granatum Linn (Pomegranate Extract, Tocopherol. May Contain [+/-]: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)