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All in a day's work

Marta Wohrle
September 5, 2011 Reviewed by Marta 13 Comments

In honor of Labor Day, I thought it would be fun to give you a glimpse into working life at Truth In Aging here in the heart of Manhattan, in the Empire State building no less.

We’ve come a long way in the last three years  since I launched Truth In Aging as a little blog with an embarrassing number of typos. My oldest (as in best, not most decrepit) friend threatened to stop speaking to me if I didn’t tighten up the spelling (after years as a consultant and big company type it seems that PowerPoint had gotten the better of me and I no longer knew how it write if it wasn’t in bullet points). So I brought in an intern, the lovely and talented Copley, who wrote in grown up sentences and gently corrected my grammar.

As Truth In Aging’s community really started to grow, I realized part way through 2010 that I needed more resources and found with just one ad the amazing Preksha, Sarah and Sunil. Preksha’s unflappable resourcefulness really came into its own when I announced at the beginning of this year that we would handle our own ecommerce and no longer sell via OpenSky. I remember the night before we opened up shop on our own, wondering out loud how sales tax in America works. It was scary to make that transition but I felt confident that we would be able to give you all a better experience and provide better customer service.

It was the right thing to do and we’ve grown the Truth In Aging shop hugely in the past six months or so. Pun-loving Preksha is still with us, but is back at school and so part-time. Our latest team member, Max, just joined us as ecommerce manager and you are going to be seeing his creative flair going into our promotions.

I’ve suddenly realized that this is good time to mention that we’re working on a brand new site design with improved navigation and a new look and a more powerful platform for the shop.  They will be unveiled in the next few weeks and we’ll all be welcoming your feedback.

Happy Labor Day

From Team TIA

  • September 13, 2011

    by J.Alex

    Thanks for all you do, TIA!!!
    I'm REALLY glad you informed us that you don't keep product in the window. As soon as I saw the picture I was, "NO...DONT KEEP IT IN THE WINDOW"!!!!!!!

  • September 8, 2011

    by Mark

    I now shudder to think of myself without the TIA website. I suppose I would still be clandestinely searching the internet for products that probably would end up not working for me. The information and interaction with others has been priceless and I, too, want to thank Marta and her wonderful staff for continually striving for improvement.

  • September 8, 2011

    by Wonda

    It has been a wonderful adventure traveling through the changes on TIA and with you, Marta! Y'all are such a wonderful community. I have learned so much, and I'm frequently amazed at the generosity I find here. Keep up the good work and CONGRATULATIONS to you and your staff for a job well done.

  • September 7, 2011

    by catlover2x

    I just wanted to give a shout out to Preshka. There have been occasional glitches in ordering and she’s always been wonderful, unflappable and resourceful, just as you said, and committed to getting it fixed. Just a lovely person to deal with. Congratulations to you and all your staff on the wonderful job you do. I feel far more educated than before I found your site and order products to convert my family members as well. Thanks, catlover2x

  • September 6, 2011

    by Marta

    Welcome to the Truth In Aging community Gretchen. To become a tester, <a href="" rel="nofollow">sign up for our newsletter</a> to be alerted when we have products for guest reviewers.

  • September 6, 2011

    by Gretchen

    Hi Marta,

    I just found your site while searching for info a micro-current devices and love it! I am wondering how one becomes a tester and co-blogger for your site?

    I am particularly interested in the difference between Tracy Martyn, Nu-____ (can't remember the name), and FaceMaster.

    So glad I found this site!



  • September 6, 2011

    by Lesley Anne

    I have not been around all that long but I now do nothing skin without consulting TIA. Thank you Marta and staff!

  • September 5, 2011

    by Julie Kay

    A resounding shoutout to Copley and your team! ~jk

  • September 5, 2011

    by Julie Kay

    Thank you for the view from TIA's office! As Meryl said in Out of Africa, "I am a mental traveler..." thus you've given a gift with this image; a gift among countless. If not for you and your vision, I'd actually look my age! I remember my first post- worried that I was (or wasn't) addressing the site "Master" which you verified forthwith.

    I remain... grasshopper ~jk

  • September 5, 2011

    by Junko

    TIA became my favorite web site the minute I found it and has remained so thu the years. The content is most important to me and the rest is icing on the cake...but who doesnt want icing on their cake??? Thank you Marta and staff for all you do 365 days a year (365 is amazing!) Id be lost without TIA, so, upward (looks like youve done this) and onward please!!

  • September 5, 2011

    by Emily

    I want to echo Kim and Teri. As someone who's followed TIA from practically the very first post, I am awed and amazed at what you've accomplished. I thank you for all the valuable advice, unexpected insights, and great product finds -- and deals -- you've shared. I look forward to the new site design and the new shop too! Thank you and best wishes for continued success.

  • September 5, 2011

    by Teri Dourmashkin

    Congratulations to you and your staff!

  • September 5, 2011

    by kim

    Congrats Marta, you and your team deserve all the success!!


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