I was offered the opportunity to test the Amarte Aqua Pure Hydration Serum ($57) on my dry-doesn’t-begin-to-describe-it, 57-year-old skin. Amarte’s serum proved to be a bit of an anomaly. I am used to serums being somewhat watery. This is creamier and leaves a soft coating on your skin. This “veil” is probably due to the fact that two of its first four ingredients are silicone-based and the other two are water and glycerin (a humectant). Once you get past the first four ingredients, there are more impressive players: MC-glucan, a mushroom extract that shields skin from inflammation and damage from UV exposure, and betaine, which strengthens and protects cells and the skin barrier. Next come a variety of plant extracts known for reducing inflammation and free radical damage, and brightening the complexion. Sodium hylauronate and phytocollagen provide some skin plumping (thus wrinkle-reducing) benefits. Bringing up the rear is yet more silicone, plus a few preservatives and dyes.
There is very little in the way of usage instructions on either the box or the tube, so I ventured to the website in hopes of obtaining further guidance. The website touts flexibility in varying “the products within the regimen, the order in which they are used and the method in which they are applied.” So… as a first-step serum, I was unimpressed. When I layered moisturizer on top, I felt the serum’s “veil” prevented me from receiving its benefits. But this product alone did not provide for all my skin’s needs. Over serum, it was moderately successful; this product seems to seal the serum in and provides a lovely base coat for makeup.
With my ridiculously dry skin, I chose to use this product as a make-up primer over my serum and moisturizer. It does a pretty great job of sealing in those products to the point where I don’t have to reapply moisturizer every two hours, which is my usual modus operandi. This also makes a great base for my SPF make-up, filling in my lines so the makeup doesn’t. I like that the ingredient list includes some that mitigate UV damage, since I have read some recent articles that indicate that it enhances sunscreen’s effectiveness. I wish there were fewer dyes and preservatives (I’m looking at you, propylene glycol), but for now this is my new primer.