Rahua, pronounced ra-wa, supposedly comes from the the Quechua-Shuar tribes from the Amazon. Women from these parts would travel into the rainforest and prepare a oil from nuts. In the 1990s, New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent, studied the power of Rahua. Dry, damaged hair sprang to life with renewed, bouncy elasticity. Color treatments remained shiny and vibrantly true. Irritated scalps calmed under Rahua’s soothing care. But we’ll dive more into their supposed claims in “The Bad.”
In their collection you’ll get Shampoo, conditioner, finishing treatment, elixir, voluminous shampoo, voluminous conditioner and voluminous hairspray. Ingredients are natural and are lacking in the filler department which is a good thing.
All that natural performance will cost you, a bottle of shampoo runs for $32. The elixir which is meant to repair damaged hair goes for $175. But the worst part is that Rahua might not even be a real thing. Marta couldn’t track down the supposedly rare Rahua nut, it seems like it was all something that Fabian created just to sell products. And it has been working as people are swearing by it. When Marta did try the brand, she was only moderately impressed. The shampoo left her feeling too clean and since they didn’t send her a conditioner, which Amazon beauty says a person should really have, she wasn’t able to balance out the squeaky clean feeling. Also she wasn’t a fan of the finishing treatment as it was too heavy and greasy.
Ironically enough it is Rahua that should be telling the truth. They’ve created this mystical Rahua nut story out of their imaginations and people have been eating it up. While some people may not dig deep enough to explore what a Rahua nut is, we did and weren’t impressed. It seems to a ubiquitous palm tree used for thatch, its wood and fruit. However, fans have been flocking to the brand and hailing the restorative properties of their products so that is something we can’t ignore. Before you fall under the marketing spell of rahua, do research into the rahua nut. While they are a natural brand, their story is full of fillers.