Reviewed by Shannon

I was unsure of what to expect with Apivita Shine and Revitalizing Shampoo ($20). I have very thick and wavy hair, and a lot of it. I’m 24, and I have been trying to find the perfect products for my hair for a few years. I typically wash my hair two to three times a week, and the waves are often almost gone by the time I wash it. While it is thick, it dents easily when I have to put it up in a bun for ballet, which drives me crazy. My usual shampoo is Philosophy’s Shear Splendor, which I have been using for several years, and I also use DevaCurl Set It Free spray to enhance my waves between washes, which I used while using the Apivita shampoo. The “before” photo of my hair (below left) was taken just before I washed it on the third day.

The Apivita Shine and Revitalizing Shampoo contains 88% natural ingredients. The shampoo contains the line’s exclusive Bio Cotton Protection System (cotton+oligosaccharide+arginine). These ingredients work together to condition and strengthen hair and to improve elasticity. They also help to provide a protective shield against environmental damage, which I saw for myself during the review period.

For the first week, this shampoo did not seem to be doing much more than my normal shampoo does. However, after about a week and a half, I noticed that my hair was much softer, and frizz was reduced. After two weeks, my hair began to feel rough, like it was being stripped. But then I noticed that my waves were lasting longer between washes, and my hair was shinier. At three weeks, the texture of my hair returned to normal. I was pleased to see that after taking my hair out of a bun, the dent was barely noticeable!

Now at four weeks, my hair is softer, shinier, and appears healthier than it has ever looked. During the fourth week, New York City (where I live) was covered in a blanket of fog, which usually makes my hair incredibly frizzy. Yet I found my frizz was greatly reduced, and I was able to wear my hair down in its normal wavy state instead of having to put it up to keep it under control. I do believe that the Bio Cotton Protection System helped keep my hair manageable. My “after” photo, taken just before I washed it on the third day, shows the difference in the texture of my hair. It looks shinier, with more body. I am unsure if I will go back to Philosphy’s shampoo, but I think that the Apivita shampoo is great.

Ingredients: Aqua** (Water**), Aqua (Water), Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, PEG-4 Rapeseedamide, Panthenol, Mel* (Honey*) Extract, Panax Ginseng Root Extract, Alpha-Glucan Oligosaccharide, Gossypium Herbaceum (Cotton) Extract, Tocopheryl Acetate, Phytantriol, Camellia Sinensis Leaf* Extract, Citrus Grandis (Grapefruit) Peel Oil*, Citrus Medica Limonum (Lemon) Peel Oil*, Citrus Aurantium Dulcis (Orange) Peel Oil*, Glyceryl Oleate, Sodium Ascorbyl Phosphate, Saponaria Officinalis Leaf Extract, PEG-60 Almond Glycerides, Sodium Chloride, Arginine, Copper Aspartate, Zinc Aspartate, Manganese Aspartate, Coco-Glucoside, Glycol Distearate, Niacinamide, Glycereth-2 Cocoate, Rosmarinus Officinalis (Rosemary) Leaf*, Biotin, Lactic Acid, Sodium Lauroyl Lactylate, Glycerin, Potassium Sorbate, Butylene Glycol, Sodium Phytate, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Polyquaternium-10, Ethylhexylglycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Parfum (Fragrance), Limonene, Linalool, Citronellol, Hexyl Cinnamal

**Rosmarinus Officinalis* Leaf Aqueous Infusion = Rosemary water
*Certified organic cultivation