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Aubrey Organics GPB Shampoo- reviewed and recommended

Aubrey Organics GPB Shampoo
Is a Solution for:
Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair
January 13, 2010 Reviewed by Marta 3 Comments

I already like Aubrey Organics Rosa Mosqueta Conditioner, which is great for chemically colored hair, so I was eager to try out one of the brand's shampoos. I decided to go for Aubrey Organics GPB Shampoo ($10.49) and am very glad that I  did. I used both conditioner and shampoo yesterday morning and had a very good hair day.

The GP in the name of this shampoo seems to stand for glycogen protein. Glycogen takes the form of granules in cells and forms an energy reserve that can be quickly mobilized to meet a sudden need for glucose. The anagen (growth phase) of the hair growth cycle is dependent on the proliferation rate of the hair producing cells. And  they in turn depend on the nutrition and energy supply available. During the anagen phase, glycogen comes in huge quantity to ensure the intense energy needs of the follicle in active growth.

I like the fact that the base of Aubrey's shampoo is not water, but aloe vera. There are none of your usual surfactants.; the soapy stuff comes from quillaya bark. This is a pretty cool botanical. When the bark of this tree is bruised and macerated in water, it froths like soap. For strengthening the hair, Aubrey has added in soy protein and lactalbumin, a protein from milk whey. Shea butter helps moisturize.

Aubrey is not only organical with a capital O, but eschews chemical preservatives in favor of its own antibacterial concoction of citrus seed extract and vitamins A, C, and E.


Aloe Vera (Not from Concentrate, Pure Organic), Orange Pith Juice (Organic), Coconut Oi-Corn Oil Soap with Quillaya Bark (Saponin), Hydrolyzed Soy Protein (Made from Organic, non-GMO Soybeans), Carrageenan, Shea Butter (Organic), Lactalbumin, Evening Primrose Oil (Organic), Jojoba Oil (Organic), Balsam Oil, Rosemary Oil (Organic), Aubrey's Preservative (Citrus Seed Extract, Vitamin A, C, E)

  • January 20, 2010

    by Jaysie

    I just had a smack-my-forehead moment. I've used the GPB conditioner for years on the bottom half of my hair when the ends are looking starved - a chronic issue with color treated hair. I usually put it on top of my other 'conditioner of the moment' with very good results. Don't know why I've never tried the shampoo...could be the scent of the conditioner is off-putting for me. Guess I'll get a clothespin for my nose and try the shampoo.

  • January 20, 2010

    by Jennifer

    I was excited to try this shampoo and conditioner, but dismayed when a soon learned I was allergic to it! It caused my scalp to itch and break out in little sores. I switched back to my old brand and freecycled the unused portions. I like that its organic and stears clear of unhealthy ingredients. Great for those who are not allergic. I may try one of their other formulas in the future.

  • January 13, 2010

    by Kimberley

    I uses this shampoo and conditioner and absolutely love it! It does not strip my color and moisturizes without being greasy. It works better than the salon brands I had been using with the added benefit of being organic!

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