Aubrey Organics GPB Shampoo

I already like Aubrey Organics Rosa Mosqueta Conditioner, which is great for chemically colored hair, so I was eager to try out one of the brand's shampoos. I decided to go for Aubrey Organics GPB Shampoo ($10.49) and am very glad that I  did. I used both conditioner and shampoo yesterday morning and had a very good hair day.

The GP in the name of this shampoo seems to stand for glycogen protein. Glycogen takes the form of granules in cells and forms an energy reserve that can be quickly mobilized to meet a sudden need for glucose. The anagen (growth phase) of the hair growth cycle is dependent on the proliferation rate of the hair producing cells. And  they in turn depend on the nutrition and energy supply available. During the anagen phase, glycogen comes in huge quantity to ensure the intense energy needs of the follicle in active growth.

I like the fact that the base of Aubrey's shampoo is not water, but aloe vera. There are none of your usual surfactants.; the soapy stuff comes from quillaya bark. This is a pretty cool botanical. When the bark of this tree is bruised and macerated in water, it froths like soap. For strengthening the hair, Aubrey has added in soy protein and lactalbumin, a protein from milk whey. Shea butter helps moisturize.

Aubrey is not only organical with a capital O, but eschews chemical preservatives in favor of its own antibacterial concoction of citrus seed extract and vitamins A, C, and E.


Aloe Vera (Not from Concentrate, Pure Organic), Orange Pith Juice (Organic), Coconut Oi-Corn Oil Soap with Quillaya Bark (Saponin), Hydrolyzed Soy Protein (Made from Organic, non-GMO Soybeans), Carrageenan, Shea Butter (Organic), Lactalbumin, Evening Primrose Oil (Organic), Jojoba Oil (Organic), Balsam Oil, Rosemary Oil (Organic), Aubrey's Preservative (Citrus Seed Extract, Vitamin A, C, E)