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Aussie

Reviewed by Copley August 12, 2009 0 Comments
Overview:
The origination myth of Aussie beings in 1979 with an American hair wiz names Tom Redmond who, while on a trip to Oz, was introduced to the age-old remedies and exotic fruit, nuts, and oils of the Outback. The 3 Minute Miracle Reconstructor (3MM) was Tom Redmond’s brainchild thirty years ago and has not been changed since. Aussie’s packaging was recently redesigned to feature the brand’s signature kangaroo-festooned, shimmery purple bottles that save space and facilitate handling.

Its slogan is “Put Some Roo in Your ‘Do.”

The Good:
Aussie offers tons of products that cater to your hair. On top of that they offer  a no-worries guarantee, Call 1-8-NO-WORRIES  within 30 days of purchase and you can get your money back.

The Bad:
Aussie doesn't use the most natural ingredients. Their labels can be a mishmosh of ingredients with the most notable ones coming from fragrance and DMDM HYDANTOIN, the latter can sometimes be considered dangerous because of its formaldehyde properties.

The Truth:
Proctor and Gamble-owned Aussie claims that its shampoos, conditioners, and treatments are “accented with botanicals from the outback” to address individual hair care needs. The ingredients in Aussie’s products are incredibly difficult to pin down, but once found, they fail to impress. Sulfates, silicones, parabens, and various chemicals muddy the waters. Proctor and Gamble’s cute kangaroo can only get you so far, we don't think it's the best option for your hair care needs.

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