The Ava Anderson skincare line began with Ava, a 14 year old girl (in 2008) that became disturbed with all of the harmful ingredients in cosmetics due to a study from the Environmental Working Group. Being unable to find suitable skin care solutions, she formed her own company, each ingredient in her products rate a ZERO on Cosmetic Database.
As noted before, all of their products rate zero on cosmetics database, and “Ava products contain no PEGs, no phthalates, no parabens, no SLS, no 1,4 dioxane, no ‘fragrance’.” Neurotoxicity is a concern in some fragrances. This company wants you to know what’s in their products so expect to see clear labeling on plain product containers. There is a lot of variety from Ava Anderson, consumers can buy a whole new bathroom full of goodies including cleansers, lipstick, foundation, makeup remover, lotion, soaps, sanitizers, body gel, and shampoo.
Prices might be a little steep for some, $99.95 for a skincare set and the depth of some of the offerings might not suit individuals. Four shades of lip gloss and four shades of lipstick are extremely limited compared to the multitude of colors coming from major brands.
Ava Anderson might just be the beauty line that some are looking for but it will leave others wanting more. I can see this working for children since there are a lot of basic offerings, but older consumers might be looking for products that can do more and that are more accessible, rather than just have safe ingredients. While we think it’s great that they’ve gone to such extremes to create their line, it’s just that- extremes. There are many good ingredients out there that are rated as a low hazard by Cosmetics Database, it just strikes me as odd that this company would go that far to only use those rated as zero. Hopefully Ava Anderson will expand into other products and try different ingredients.