Following last week's Five Best for curly hair, I thought it was high time to give would-be stick straight haired people some love and Aveda's new Smooth Infusion Glossing Straightener seemed like a good place to start. After all, I like Aveda's Be Curly, so Smooth Infusion seemed like a no brainer. Unable to find the ingredients online anywhere I resorted to buying it ($21) from my local pharmacy and rationalized that I could offer it up as a Dare To Try It.

For a company that I associate with botanicals, I was shocked to find that Aveda hadn't even included a token twig or leaf apart from aloe and water soluble wheat protein. I can't really bring myself to include corn starch or castor oil. There are three silicones and various emulsifiers, film formers and things that provide viscosity. So far nothing that would set it apart from any run of the mill, drugstore styler.

I suppose the main difference is that apart from phenoxyethanol, there isn't anything more awful than two or three potential irritants (benzyl benzoate and benzoic acid).

Smooth Infusion Glossing Straightener seems uninspiring, but perhaps it will get the job done. If anyone wants to give it a try, give me a shout.


Water, propanediol, dimethicone, phenyltrimethicone, dimethiconal, hydroxypropylcellulose, hydrolized wheat protein PG-proplyl silanetriol, aloe, hydroxypropyltrimonium hydrolized corn starch, PEG-40 hydroxypropyl guar, hydrogenated castor oil, sodium magnesium silicate, hydroxypropyl guar, PVP, fragrance, limonene, geraniol, citral, linalool, citronelliol, benzyl benzoate, sodium chloride, ethylhexylglycerin, dehydroacetic acid, phenoxyethanol, benzoic acid.