I had been wanting to try Aveda’s Damage Remedy Daily Hair Repair ($24) for some time.  Since my recent hair revelations following a scalp and hair analysis at the Philip Kingsley Trichology Center, I’ve been treating my hair like a cashmere sweater. I love leave-in treatments, and Daily Hair Repair is made of plant-derived proteins made to protect hair from heat styling.  The rave reviews for the treatment cannot be denied.  An Amazon review had declared “This is one of the most fabulous hair products ever invented in the history of hair products.” Strangely enough, the first time I tried this product, a song from the 80s was playing on some random internet radio station I had on - Don’t Believe the Hype. Now, I don’t subscribe to superstitions and I don’t believe in coincidences. It’s also worth mentioning that I came across a reader comment on TIA stating “I started using Aveda’s Hair Remedy product for damaged hair, but I don’t think it is helping.”

Aveda claims Daily Hair Repair instantly repairs damaged hair by 26%* (after one application in a clinical tensile test). The trick is to figure out the right amount to use for your hair type as the product is very runny and can easily weigh your hair down. My hair felt incredibly soft when I applied the treatment into damp hair but that feeling was short-lived. I also don’t feel that it did anything to protect my hair from heat.  The formulation contains hydrolyzed wheat protein PG-propyl silanetriol, which is a combination of hydrolyzed wheat protein with silicone and is supposed to help dry hair retain moisture during heat styling. The formulation also contains chenopodium quinoa seed, which supposedly works the same as other hydrolyzed proteins and gives hair shine.  I would say the two aforementioned ingredients were ineffective – at least on my hair. Even if I only blow-dried my hair 30% dry, the softness was completely gone and it did nothing to leave my hair looking smooth or shiny.  I consistently used Daily Hair Repair as directed for almost a month and just didn’t see any improvement in my hair.

I thought I must be doing something wrong so I checked out Aveda’s website for some more information. Wondrously, a chat box popped up asking if I had any questions – I sure did!  The Q&A with the chat box proved to be a futile exercise (although the person typing on the other end was was very nice indeed!). First I was told to put the product all over my hair to protect it from heat damage but  later I was told to focus on the mid-section of the hair through the ends. I noted this conflicted with what was posted in the “tips” section for the product, which advised to focus on the most damaged areas.  I was also informed that the Daily Hair Repair does not add a lot of moisture (Say What?? It’s a leave-in treatment!). It strengthens and repairs the hair, which is different. It uses protein to strengthen the hair while protecting it from additional damage. I was told I needed a styling product that moisturizes and seals in moisture.

When I checked out the ingredients I realized that not only does Daily Hair Repair lack true moisturizing ingredients that damaged hair requires, it contains silicones (dimethicone and dimethiconol), which, with daily use, will build up and block any moisture from ever entering the hair shaft. Aveda’s Be Curly had received Marta’s blessing with some caveats and the same applies with Daily Hair Repair. The formulation contains methyl soyate, a combination of soy oil and methanol (aka antifreeze), a commonly used biodiesel fuel in the US. There is also geraniol, benzyl benzoate, benzyl salicylate, and phenoxyethanol. Despite appearances of being plant based and naturally derived, there are questionable ingredients used in Aveda’s hair-care formulations. Ouidad’s Moisture Lock Leave-In Conditioner is a much better option for a leave-in treatment. While Ouidad's Moisture Lock Leave-In does contain dimethicone, it’s formulation compensates by continuously delivering conditioning benefits and more importantly, moisture and shine.

Ingredients: Water, Hippophae Rhamnoides Extract, Linum Usitatissimum (Linseed) Seed Extract, Medicago Sativa (Alfalfa) Leaf Extract, Cetearyl Alcohol, Glycerin, Chenopodium Quinoa Seed, Methyl Soyate, Ethyl Macadamiate, Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Distearyldimonium Chloride, Behentrimonium Methosulfate, Cetrimonium Chloride, Hordeum Distichon (Barley) Extract, Phellodendron Amurense Bark Extract, Hippophae Rhamnoides Oil, Helianthus Annus (Sunflower) Seed Oil, Fusanus Spictacus Wood Oil, Tocopherol, Fragrance (Parfum)*, Geraniol, Linalool, Farnesol, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Limonene, Alcohol, Dimethicone, Dimethiconol, Citric Acid, Phenoxyethanol, Potassium Sorbate <ILN36319> *Aveda’s “Pure-fume”