Since I became Truth in Aging’s web editor earlier this year, I’ve learned to look at beauty products in a whole new way – I now know the importance of digging deep into the ingredients list, how to spot a product “faker,” and what just might have the potential to be included in one of Marta’s prestigious Five Bests. Of course, I still have a lot to learn. Thankfully, I have Marta, contributors like Nisha and Copley, and the trusted TIA community to help me along.

The first product I decided to review comes from Avitalin, a new line we at TIA have on our radar. After receiving a small batch of testers from the company, I scooped up the Avitalin Luminizer Tinted Moisturizer with SPF 25 ($55). I never go without sunscreen on my face, and I like the idea of a tinted moisturizer, so I was happy to give this one a go.

A glance at the ingredients label told me the formula was packed with botanicals, starting with aloe juice and including the skin conditioners sunflower oil and coconut oil. There is also green tea extract, which contains an antioxidant called epigallocatechin gallate (EGCG) that has been shown to provide some protection against damaging UV rays. (Additional sun protection is provided by the mineral sunscreen agent zinc oxide and, to a lesser extent, vitamin E.) All looked kosher on paper, so now it was time to test the product on my skin.

When I dispensed the product from the airless pump bottle and rubbed a pea-sized amount onto the back of my hand, I was pleased to see that the light beige-y color disappeared in seconds on my medium-tone skin. Then I took a whiff. There was a subtle yet definite botanical scent – almost like dried flowers. It was nice.

The directions say to apply a thin layer in upward strokes over the face and neck; it can be used alone or over a separate moisturizer. I have combination skin that gets slicker as the weather warms, so I used the product as my only moisturizer/sunscreen. Worth noting, during the first few applications, I noticed traces of reddish pigment in the formula. Curious, I reached out to Avitalin and was told by company founder Marina Volod that these traces were likely due to the natural minerals in the product (some of which have a reddish tone). I later found that if I gently shook the frosted glass bottle before applying the product, the moisturizer dispensed evenly and a tad thicker – a consistency I preferred.

I liked how the Luminizer felt on my skin. It left my skin soft and slightly matte, with a hint of shimmer. However, I did have to follow up with concealer and face powder (the tinted moisturizer is too sheer to hide shadows, redness, or blemishes). Natural beauty devotees will surely enjoy this product.

As a moisturizer-sunscreen combo, I would continue to use the Luminizer – especially knowing I’m putting such a “clean” product on my skin.

Ingredients: Aloe barbadensis (aloe) juice, Helianthus annuus (sunflower) oil, Cocos nucifera (coconut) oil, Prunus armeniaca (apricot kernel) oil, Matricaria chamomilla (chamomile) extract, Lavandula angustifola (lavender) extract, Camellia sinensis (green tea) extract, caprylic/capric triglyceride (fractionated coconut oil), glyceryl stearate, stearic acid, Persea Americana (avocado) oil, Simmondsia chinensis (jojoba) oil, vegetable glycerin, sodium olivate, zinc oxide, panthenol (vitamin B5), tocopherol (vitamin E). May contain: mica, titanium dioxide, iron oxides