Avon Anew Reversalist and the secret of aging
I'll come back to the Anew Reversalist serum and night cream in a future post and - watch out for it - Dare To Try It. For now, I'll try to explain the breakthrough discovery behind it. It starts with the understanding that wrinkles are the result of micro injuries and the Avon team realized that they needed to get under the skin of the repair process. After reviewing 30,000 genomes, the team discovered that there is a key molecule that is responsible for skin repair and is called activin.
Avon's scientists then assumed that activin must decline as we age. Much to their surprise, they found that activin remains fairly stable with age. Eventually, they discovered that the thing that does decline is the IGF1 growth protein that stimulates activin. Having worked that out, they set about creating an active, which Avon is calling Activinol, to do the job of IGF1.
It almost an anticlimax to see that Activinol is basically two plant extracts, sesbania grandiflora and amorphophallus capanulatus. Sesbania has been studied in India as an antioxidant, The flowers of sesbania are edible and Amorphophallus is a putrid smelling plant that is also called elephant yam and was shown in a study on mice to be an analgesic. Recent research suggests the seeds contain antioxidant flavenoids although mostly it seems to function as an antibacterial. I wasn't able to find anything about it in relation to skin growth or wound healing.
Oh, by the way, a souvenir from the tour is my own personalized lab coat. Very cool.
Reader review of Avon Line Filler
Reader review of Avon Anew Clinical Derma Full 3X