The story of Avon began in 1886, when a 28-year-old salesman named David H. McConnell traveled door to door and gave out perfume to entice women to purchase his books. His California Perfume Company, based in New York, was incorporated in 1916 and was renamed Avon Products, Inc. in 1939.
As a multi-level marketing company, Avon uses door-to-door salespeople (traditionally known as "Avon ladies") and catalogs to promote its products.
Through 2007, the Avon Foundation, the company's philanthropic arm, has raised and awarded approximately $580 million worldwide, primarily towards two women's causes: breast cancer and domestic violence.
Today, Avon's fastest-growing markets are in Russia and China, where its primary sales channel is retail stores.
Company News/Recent Launches:
Avon's brand extension called "mark" (targeted to collage-aged women) has helped the company reach a younger generation with a monthly magalog featuring award-winning products.
Avon most recently launched the Anew line of clinical anti-aging treatments and 3-step regimens.
Avon's brand-new $100 million state-of-the-art Research and Development Center, located in Suffern, New York, submits every one of its products and ingredients to a thorough safety evaluation.
AVC-10 (in Anew Force Extra Triple Lifting Day Cream and Anew Force Extra eye cream)- patent-pending fusion of vitamin C derivatives that uplift and redefine facial contours
Bio-Protective Complex- works to firm maturing skin by strengthening skin's own collagen and elastin
Parsol 1789 (aka Avobenzone
)- sunscreen agent that shields UVA rays and prevents photoaging
Sweet Almond Extract (in Anew Clinical Eye Lift)- potent lifting power
Avon ensures that its products either meet or exceed the safety regulations in every country in which it operates. Regulatory compliance aside, Avon is no stranger to harmful chemicals. Though its brand message is "the
company for women" and its central cause is breast cancer prevention, many of Avon's products contain parabens (ie. Skin-So-Soft Moisturizing Hand Cream, Soy Milk Hand & Foot Therapy, among others), which may expose women to external estrogens and increase their cancer risk. Having recently removed dibutyl phthalates
from all of its product lines, the company seems to be moving in the right direction. Below are some of our product reviews:
Avon Anew Advanced Dermabrasion System
Avon Anew MagiX Face Perfector
Reader reveiwed and rejected: Avon Anew Clinical Expression Line Filler