Avon's latest products, Anew Reversalist Serum ($39) and Night Cream ($27), are the result of the company's research into aging. I wrote about Avon's anti-aging breakthrough in my report on visiting the Avon research labs, so will just summarize it here:

After reviewing 30,000 genomes, the Avon team discovered that there is a key molecule that is responsible for skin repair and is called activin. As we age, the IGF1 growth protein that stimulates activin declines. Having worked that out, they set about creating an active, which Avon is calling Activinol, to do the job of IGF1.

Activinol is basically two plant extracts, sesbania grandiflora and amorphophallus capanulatus. To be honest, I haven't been able to find out much about either of them. Sesbania has been studied in India as an antioxidant and amorphophallus seeds contain antioxidant flavenoids although mostly it seems to function as an antibacterial. Reinforcements are provided by antioxidant pomegranate, a rich source of conjugated fatty acids (of which punicic acid is the most common) and polyphenol compounds (such as anthocynidins and the powerful, miraculous ellagic acid) that lend the fruit potent antioxidant, anti-inflammatory and free radical scavenging abilities – higher than that of green tea and red wine.

There are several other of Avon's tried and trusted ingredients, such as thiodipropionic acid, an antioxidant (although it is most commonly used for preserving food), while thiazolylalanine is a synthetic amino acid and phytol is a precursor to vitamin A and E. Another ingredient that Avon frequently uses is palmitoyl lysyl aminovaleroyl lysine. I am not all sure what it is, but I'll take a stab at it being a synthetic peptide derived from palm.

There are a bunch of silicones, unremarkable emollients and phenoxyethanol (a neurotoxin and irritant) and a paraben (a xenoestrogen and irritant). On the whole though, this is cosmetic high tech at a keen price. According to Avon's own research, women testers saw a 25% reduction in the appearance of wrinkles in two weeks and a "dramatic" reduction in four weeks.

Ingredients in Night Renewal Cream:

Water/eau, dimethicone, cyclopentasiloxane, glycerin, ethylhexyl isononanoate, ethylhexyl salicylate, glycolic acid, dimethicone crosspolymer, hydrogenated polyisobutene, peg/ppg-19/19 dimethicone, polymethyl methacrylate, phytol, thiodipropionic acid, thiazolylalanine, sesbania grandiflora flower extract, amorphophallus campanulatus rhizome/root extract, punica granatum fruit juice, palmitoyl lysyl aminovaleroyl lysine, agarose, dimethiconol, butylene glycol, carbomer, ammonium hydroxide, sodium chloride, parfum/fragrance, phenoxyethanol, disodium edta, methylparaben

Ingredients in Renewal Serum:

Water/eau, cyclopentasiloxane, dimethicone, silica dimethicone/divinyldimethicone/silsesquioxane crosspolymer, butylene glycol, glycolic acid, cetyl peg/ppg-10/1 dimethicone, thiodipropionic acid, hiazolylalanine, sesbania grandiflora flower extract, amorphophallus, campanulatus rhizome/root extract, punica granatum fruit juice, palmitoyl lysyl aminovaleroyl lysine, boron nitride, glycerin, isohexadecane, cetearyl alcohol, peg-30 dipolyhydroxystearate, tocopheryl acetate, ammonium, polyacryloyldimethyl taurate, lauryl peg-9 polydimethylsiloxyethyl dimethicone, triethoxycaprylylsilane, tocopherol, polysorbate 80, polysorbate 20, ammonium hydroxide, magnesium sulfate, parfum/fragrance, chlorphenesin

sodium dehydroacetate, disodium edta, phenoxyethanol, titanium dioxide/ci 77891iron oxides