In 1976, Bare Escentuals began as a boutique brand in the San Francisco Bay Area.
According to foundation and powder retail sales, Bare Escentuals' bareMinerals is the #1-selling mineral makeup line.
In March 2007, Bare Escentuals created the BE Cares corporate philanthropy program to partner with organizations that advocate education, detection, and treatment of skin conditions (ie. Lupus Foundation of America, National Rosacea Society, Skin Cancer Foundation).
Company News/Recent Launches:
Leslie Blodgett, CEO of Bare Escentuals, and the National Artistry Team have been traveling across the country for the past two years in a bus to introduce more people to the bareMinerals line.
New product: RareMinerals Skin Revival Treatment, the very first mineral-based nighttime treatment.
New product: BareMinerals 100% Natural Lipcolor, which provides long-lasting color and hydration without preservatives.
BareMinerals SPF 30 Natural Sunscreen won Shape magazine's May 2009 Sun Smart Award.
Dr. Kelly O'Malley Mattone, director of the Aesthetic Medical Studio in Great Neck, NY, is a spokesperson for Bare Escentuals bareMinerals makeup and appears on its national infomercial.
BareMinerals is seeking out real women with real skin problems to serve as its beauty spokesmodels.
The company's bareMinerals makeup line is 100% free of preservatives, fillers, binders, dyes, fragrances, talc, oil and other skin irritants.
In the realm of mineral makeup, Bare Escentuals certainly has an established pedigree. Its dedication to pure minerals and chemical-free formulas has pioneered a whole new segment within the beauty industry. However, many of Bare Escentuals products contain a major ingredient deterrent in bismuth oxychloride, which is what gives mineral makeup its signature candlelit glow. Bismuth oxychloride, a byproduct of lead and copper processing, and can irritate sensitive skin and cause cystic acne in large doses. As a reader pointed out in our Why TIA isn't always in favor of mineral makeup post, another drawback to the bareMinerals line is its tendency to require a multi-step system of veils and powders for the complete look. For these reasons, Bare Escentuals did not make the cut in our Five Best Mineral Makeup Products even though it crowned Sephora's top ten. Below are a few of our product reviews:
bareMinerals Well-Rested for Eyes SPF 20
Trehalose in Bare Escentuals Purely Nourishing Facial Moisturizer