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Bath and Body Works

August 5, 2009 Reviewed by admin 0 Comments
Fun Facts:

Founded in 1990 in Ohio, Bath & Body Works is an American store specializing in lotions, fragrances, and personal care products.

It is a subsidiary of the Limited Brands apparel company, which launched Limited Too, Structure, and Victoria's Secret Beauty around the same time as Bath & Body Works.

In 1998, several Bath & Body Works stores were converted to The White Barn Candle Company as a home fragrance brand.

To outrival its biggest competitor, The Body Shop, Bath & Body Works launched a seasonal catalog and website in 2006.

In addition to its home brand of bath, body, and fragrance products, Bath & Body Works also sells AHAVA, American Grown, C.O. Bigelow, Caudalie, CleanWell, Davie's Gate, Ed Hardy, Fekkai, Ile de Tahiti, Jaqua, Molton Brown, Murad, Patricia Wexler M.D., 100% Pure, Slatkin & Co., True Blue Spa, and True Religion, among others.

The company currently operates about 1,645 stores throughout North America.

Company News/Recent Launches:

In the summer of 2008, Bath & Body Works opened six locations in Canada and acquired Canadian La Senza.

January 2009 saw a redesign of Bath & Body works bottles, as well as new labels on the Signature Collection bath products and Signature home fragrance scents.

The brand has also undergone an image makeover, moving from country-inspired bath shop to contemporary beauty apothecary.

Key Ingredients:

Emollients like glycerin, petrolatum, and dimethicone all appear in Signature Collection lotions, in addition to:

Aloe barbadensis leaf juice

Avena Sativa (oat) kernel extract

Vitis vinifera (grape) seed extract

TIA's Take:

Bath & Body Works has been successful at building an empire of mass-marketed boutiques and creating a sense of affordable luxury. But in spite of its perceived high quality, many drugstore face and body lotions are superior to Bath & Body Works in terms of active ingredients, botanical extracts, and built-in sunscreens. A number of Bath & Body Works products (including the kid-friendly 3-in-1 bubble bath, body wash, and shampoo) come emblazoned with the warning: "CAUTION: Use only as directed. Excessive use or prolonged exposure may cause irritation to skin and urinary tract." Thanks to kid-unfriendly chemicals like sodium laureth sulfate, propylene glycol, and PEGs, these products can be linked to serious health risks. Though we haven't reviewed any Bath & Body Works products specifically, here are some reviews of B&B Works affiliate products:

AHAVA Anti-Dandruff Shampoo for no more shoulder snow

AHAVA Protective Moisturizing Fluid

C.O. Bigelow Lotio Mentholus Soothing Topical Analgesic Lotion

Frederick Fekkai Technician Conditioner

Fekkai for Dry, Damaged, Color-Treated Hair

Summer beach waves with the help of Fekkai

Murad Firm and Tone Serum

Murad Sleep Reform Serum

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