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The news that Billy Mays had cocaine in his system at the time of his rather untimely death might explain his signature manic delivery. (And all that time, you thought it was the cleaning fumes!) When looking back at all the infomercials that made him a household name, Mays never got to grace the realm of grooming...which is unfortunate, since what a superb shaving specimen he would have made! His affinity for playing Mr. Fix-it never translated to the crowded beauty category in TV land.
As a rule of thumb, flashy commercials for cosmetics tend to come from multi-brand conglomerates with hefty advertising budgets and mass-market products. But the long-format cosmetic infomercial is a separate breed. It tugs on your heart strings with depictions of real people turning their lives around or amazes you with staggering beauty feats. Though sometimes staged by these same companies (Guthy-Renker being a regular), infomercials and direct response TV ads tend to be associated with oddball novelties, longstanding fixtures, and celebrity-endorsed newcomers.
If you've ever found yourself reaching for the phone after being brainwashed by a five-minute plug for the latest life-altering beauty product, you might want to put down your credit card. We have rounded up some of the most popular "As Seen on TV" cosmetics and have gotten to the bottom of their puffed up promises. Click on any of the links below for TIA's take.
Freeze 24/7 review
Meaningful Beauty with Cindy Crawford
Victoria Principal's Secret Skin Care
Volumize hair with Wen by Chaz Dean
Ped Egg- Reviewed and Recommended
Reader review of Glowelle beauty drink