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Beauty Infomercials- the good, the bad, and the silly

Is a Solution for:
Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair, Dull Skin, Oily Skin
Reviewed by Copley August 12, 2009 9 Comments

The news that Billy Mays had cocaine in his system at the time of his rather untimely death might explain his signature manic delivery. (And all that time, you thought it was the cleaning fumes!) When looking back at all the infomercials that made him a household name, Mays never got to grace the realm of grooming...which is unfortunate, since what a superb shaving specimen he would have made! His affinity for playing Mr. Fix-it never translated to the crowded beauty category in TV land.

As a rule of thumb, flashy commercials for cosmetics tend to come from multi-brand conglomerates with hefty advertising budgets and mass-market products. But the long-format cosmetic infomercial is a separate breed. It tugs on your heart strings with depictions of real people turning their lives around or amazes you with staggering beauty feats. Though sometimes staged by these same companies (Guthy-Renker being a regular), infomercials and direct response TV ads tend to be associated with oddball novelties, longstanding fixtures, and celebrity-endorsed newcomers.

If you've ever found yourself reaching for the phone after being brainwashed by a five-minute plug for the latest life-altering beauty product, you might want to put down your credit card. We have rounded up some of the most popular "As Seen on TV" cosmetics and have gotten to the bottom of their puffed up promises. Click on any of the links below for TIA's take.

Freeze 24/7 review

Meaningful Beauty with Cindy Crawford

Victoria Principal's Secret Skin Care

Volumize hair with Wen by Chaz Dean

Ped Egg- Reviewed and Recommended

Reader review of Glowelle beauty drink

  • February 3, 2010

    by Joliese

    Here is good thing to know that about a rule of thumb which tend to come from multi-brand conglomerates with hefty advertising budgets and mass-market products. Good Article!!!

  • September 30, 2009

    by MB

    Yup, I tried the Smooth Away, thought it worked great until the next day when I had a bumpy rash where I used it. Would have much preferred razor stubble instead.

  • August 13, 2009

    by Junko

    I had the same experience as Cristina with the Smooth Away Pads. Yup, sanded the skin right off of my legs! It was painful and it wasn't pretty either.

  • August 13, 2009

    by aerwin

    I don't know about the Billy Mays commericals, but If you are ever awake at night and cannot sleep those Cindy Crawford/Victoria principal/ Jane seymour skincare commericals are very tempting.

  • August 12, 2009

    by JulieK

    Billy Mays drove me nuts... just saying. I often wondered how he could run at that level of adrenalen and cope. Obviously, he couldn't. I wonder at people who buy that stuff, as well. If I'm *ever* tempted, there's an "As Seen on TV" store at the Mall- I've seen it, never been inside, I've decided I could go to to look-see before I did something so... ummm, careless. ~jk

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