A comment from Trinh on my article for sleep-deprived 20-somethings went like this: “I am in my early 30s, 8 months pregnant and somewhat sleep deprived. In about a month, I can only imagine less sleep, more stress and less time to myself”.

Trinh’s question required some thought. The key criteria for her regimen are simplicity, reasonable prices, no nasty chemicals as she is breast-feeding and products that will keep her skin looking fresh and her eyes wide awake. Quite a challenge – especially as I erred on the side of caution as far as preservatives go as the FDA has specifically advised nursing mothers to avoid phenoxyethanol and chlorphenesin.

After a few days of thinking, I came up with a basic regimen for a 30-something new mom.

The obvious starting point is cleanser and I wanted to find something that is natural and on those days when baby’s demands takeover, Trinh can at least feel that she has done something for herself – just by washing her face. La Isha’s Gentle Aroma Therapy Face Wash ($35 in the TIA shop) is good enough to drink with a lightly creamy texture. It has enough active ingredients (antioxidant rooibos tea, pomegranate, rosehip and a ton of vitamins) in it to justify leaving on for a few moments – whilst cleaning teeth for example – before rinsing off. It is made in small batches with cold-pressed oils.

OK, so I got the “keep it simple and inexpensive” message loud and clear, but I want to be sure that fresh and hydrated are also priorities. Skin-Lasting Super Hydrator ($28 in the TIA shop) is a multitasker that helps to keep a regimen as simple as it gets. Its unique liquid (spray on) formula is for face, neck, hands and body. It moisturizes with glycerin and urea. These ingredients also exfoliate along with lactic acid. There’s a base of aloe and antioxidant green tea and vitamin C. And no nasties. Nonetheless, it might be a good idea to switch it out from time to time with a moisturizer that doesn’t also have these exfoliating factors and Snowberry's Bright Defense Day Cream ($63 in the TIA shop) with botanical antioxidants including black tea, grapes and macadamia.

Tired eyes need to take eye creams seriously and I have a couple of ideas. One option is Your Best Face Nourish ($45). This is an eye cream for those twenty-something or 30-something people that are smart enough to begin preventative maintenance. Nourish is an economical way to give your eye area a daily dose of cutting edge antioxidants such as spin trap and Liprochroman-6, normally found in $100-plus eye creams. Although it doesn’t have the offending preservatives mentioned above, it does have parabens (although well under 1% of the formula).

The preservative issue can be avoided entirely with Sevani Ageless Eyes Revitalizing Serum ($54 in the TIA shop). This got two thumbs up from pregnant reviewer, Kim, who gave this verdict: “There is not a single thing not to like in this serum. And I think it is perfect for women in their 30s. It will absolutely help keep the delicate skin around your eyes nourished and very healthy.” It has evening primrose, an anti-inflammatory, sea buckthorn, which is high in vitamins A and C, pomegranate seed oil, a powerful antioxidant, and argan oil.

By the way, Reviva has just launched an affordable new range for pregnant women and new moms that includes stretch mark cream, Belly Butter and more. We are getting some testers and Trinh, of course, will be first in line.