Best of 2014: Product of the Year

During the past two weeks, we've awarded the title of "Best of 2014" to anti-aging skin care products in nine categories. In addition to old favorites, we've seen some new discoveries — including today's final winner of Product of the Year. When this anti-aging serum from New Zealand burst onto the scene this past spring, we were excited to see skin care that was developed to target mitochondria, since that was one of Marta's natural anti-aging product predictions for 2014. When the positive feedback from the TIA community started to pour in, we knew that we'd found a powerful new weapon in our anti-aging arsenal.

The Winner: MitoQ Moisturizing Anti-Aging Serum

MitoQ Moisturizing Anti-Aging Serum has just one active ingredient: mitoquinol mesylate, a unique turbo-charged form of ubiquinone (the antioxidant in Coenzyme Q10) that reduces mitochondrial oxidative damage and boosts collagen and elastin production. In contrast to other antioxidants, which distribute evenly throughout the cell, MitoQ's form of ubiquinone is accumulated selectively and extensively by mitochondria. This accumulation, or concentration, is where MitoQ bases its claims of being 1,000 times stronger than other antioxidants. By targeting mitochrondria to support healthy cell function, MitoQ Moisturizing Anti-Aging Serum helps to reduce fine lines and wrinkles, enhance skin's firmness and fade age spots. As Marta reported, it "transformed my neck from rough, wrinkled and sun damaged to positively buttery," while TIA reviewers and members have been amazed by noticeable improvement in lip lines, large pores, crepeyness, skin tone, crow's feet, eleven lines, neck wrinkles and dark spots.

Chosen by Marta as one of the Five Best Anti-Aging Serums of 2014, and by the TIA community as one of the 10 Customer Favorites Your Skin Can't Do Without, this creamy serum's unique approach to turning back the clock has earned it top honors as Truth In Aging's Product of the Year.

Here is a recap of all our Best of 2014 winners in each category!

Anti-Aging Eye Cream or Serum: E'shee Alpha and Omega Gene Therapy Eye Cream

Most Innovative Formula: Innarah Treatment Solution

Anti-Aging Product Under $100: Sciote Super Moist Hyaluronic Serum

New Product Launch: Osmotics Blue Copper 5 Prime

Breakthrough Device: Truth Rejuvenate At-Home Microcurrent

Anti-Aging Body Treatment: Stemulation Relance

Anti-Aging Hair Product: Truth Vitality Advanced Complex

Readers' Pick: AQ Skin Solutions Eye Serum

Product of the Year: MitoQ Moisturizing Anti-Aging Serum