Every December we choose to honor some of the amazing anti-aging products that have delivered unparalleled results throughout the year. The Truth In Aging Best Of Awards is now a hotly anticipated event by both our community members and our carefully-curated brands. The treatments, serums and creams we award not only meet our strict standards — innovative, ethical, good for the skin — but are also proven effective by tough critics (aka real women and men like you). So whether you are looking for line smoother, glow booster, anti-aging eye cream or all of the above, stay tuned over the coming days as we reveal standout products in every category.
This year, the award for best bargain buy goes to...
Best Anti-Aging Product Under $100: Dawn Lorraine Acai & DMAE Firming Serum ($67 in the shop)
Looking for a product that packs a punch at a price that won’t knock out your bank account? You’ve come to the right place. Dawn Lorraine Acai & DMAE Firming Serum pairs high-performance organic ingredients with proven actives for firming and brightening in a potion that’s priced very modestly. Touted as an “organic face lift in a bottle,” it provides immediate improvement in radiance and lift while working overtime to strengthen tissue, reduce wrinkle depth and lighten age spots.
Dimethylaminoethanol, commonly known as DMAE, is used as an antioxidant membrane stabilizer. It protects cells from the harmful effects of oxidation, as well as aids in supporting metabolic processes in the body. DMAE has been shown to tighten, tone and smooth the skin fairly quickly. It is also said to enhance the effects of other antioxidants like alpha lipoic acid, vitamin C and CoQ10, all of which you will find in this serum. Together, they work to boost cellular activity and reduce photoaging.
Other active ingredients that are included in this wallet-friendly serum are plumping peptides, inflammation fighting niacinamide and organic fruit acids, which provide gentle resurfacing for a smooth and luminous texture. The multitasking serum can also be used as a moisturizer for many skin types. Marta reports, “This product left my cheeks notably firm and my skin overall is clearer and brighter.” Added bonus, she says: The natural scent is transporting.