Bieux Skin Power Lift and Repair Serum is one of those products that is probably making my wrinkles worse because I find myself frowning to myself as I try to reconcile the claims with the ingredients. This potion tells you to expect an immediate and visible lifting effect. How?

I fully expected to find Arguireline or some form of AH3, the ingredients that are typically in the 'Botox in jar' potions that claim to work by freezing the muscles that form expression-based wrinkles. There was none to be seen. Surely there isn't cement, like there is in Athena 7 Minute Lift. Thankfully not. There are vitamins and green tea; helpful anti-oxidants but not an instant face lift.

I spent a bit of time researching sodium carboxymethyl betaglucan, an interesting ingredient that crops up from time to time but is still relatively uncommon. It is a wound healer that is used to soothe skin after laser treatment and it is an anti-oxidant. Glucan comes from yeast and can be effective at very low concentrations.

Finally, I looked at pullulan, an algae extract that is the second most dominant ingredient in Bieux Skin Power Lift. This is an alga that doesn't have any nutritional or anti-oxidant properties. It does, however, have the ability to be manipulated into a thin film that isn't easily dissolved. Hence, the primary use of pullulan is in the manufacturer of those breath freshener strips that slowly dissolve on the tongue. In Bieux Skin Power Lift, I imagine it creates a film over the skin that makes your face feel tighter.

All in all, this is not a breakthrough potion that I would rush out to buy. It also loses points for the packaging. Bieux claims that the individual ampoules help to keep the product fresh. They also help to keep land fills full.