Reviewed by Jeanne

Like many women, I have combination skin. My forehead and chin tend to be on the oily side, while my cheeks and nose are dry. As I’ve gotten older, my face has also (much to my chagrin) become more blotchy - both with brown age spots and rosy-red rosacea. It’s why I’m forever trying whatever creams promise to restore some type of youthful glow. I am not loyal to any product or any brand; I just want what works for me. And, since I’ve just turned the big 50 (insert groan here), I desperately want a product that rehydrates and firms the skin.

Thanks to Marta and her Truth in Aging website, which is always on the cutting edge of what works, I’ve just spent four weeks using BioEffect Daytime Nourishing Day Cream ($85). Made in Iceland, where people know a thing or two about cold and dry temperatures, the product is meant to improve your complexion while also restoring your youthful glow. It contains no parabens and is suitable for all age types.

What struck me immediately was the texture - light and airy, like a soft pillow against my skin. It has no smell whatsoever - another plus as I’m not a fan of perfumed products. A small dab of the white cream and I was good to go, with no greasy residue before applying my makeup. In fact, many days my skin felt better with no foundation on it at all - just my blush and mascara.

Although the results weren’t immediate - I don’t believe in magic potions, especially when we’re talking about “mature” skin - I did appreciate the way after a few days’ use my skin seemed to perk up and soak in the nutrients. Mostly, I felt my skin relax and even out. Much of the redness on my face disappeared. While I’m still working on those brown spots and wrinkles, I did feel the cream made a difference in my overall appearance, adding a certain luminance and freshness.

What I also found interesting was the wording on the packaging, which told me the EGF cellular activator in the product is produced in barley with patent-pending biotechnology. Sounded scientific and impressive, but as Liz Lemon would say, “What the what?” I went to Google and I learned that EGF (or epidermal growth factor), a natural protein found the in body, works to stimulate the renewal and specialization of cells, which helps increase skin moisture and elasticity. For me, it works. I would highly recommend the day cream, and I’m curious to try the BioEffect EGF Serum.

Ingredients: Aqua (water), caprylic/capric triglyceride, butylenes clycol, C12-20 acid Peg8-ester, cetyl alcohol, phenoxyethanol potassium cetyl, phosphate, carbomer, dimethicone, ethyhexylgycerin, chlorphenesin, hordeum vulgare seed extract, sodium hydroxide, disodium EDTA, fragrance sodium hyaluronate, EGF (transgenic barley SH-oligopeptide-1)