Reviewed by Jeanne

To be honest, I thought I was going to love the BioEffect EGF Serum, mostly because I loved the company’s BioEffect Daytime Nourishing Cream. But the reality is: I didn’t notice much of a difference between my “regular” face (meaning lots of fine lines) and my post-BioEffect face. And for a product that’s on the expensive side (from $64 to $210), I wanted a bit more WOW.

Let’s start with the cons (pluses to follow): I expected a vast improvement in the fine line department – the product practically promises it. In fact, because of that promise I felt a bit insecure – like maybe I did something wrong. I’m a no-fuss makeup girl – very natural and very much about using only a few good products (which means I often need a personal assistant to explain how to use certain beauty products). Here’s where my insecurity came into play: The product, a light clear liquid, comes in a small bottle with a dropper. But what comes out seems minuscule – as in too small an amount to really do a number on all those lines. So, yes, I probably put more on than necessary. Or maybe less? It was a tad confusing with no real explanation of how much to use. And while I liked that I never felt greasy and that the serum is definitively smooth and silky in its consistency, I also wanted more bang for my buck… as in more radiance, less wrinkles and that healthy “glow” of feeling like I’d turned back time. The reality: Four weeks into my new serum routine, I didn’t see any noticeable changes.

Now for the pluses: I liked the way my skin seemed to inhale and take in the product. And I certainly was drawn in by the marketing. Go to the Bioeffect website, and you’ll learn that the key ingredient is Epidermal Growth Factor (EGF), a substance that occurs naturally to speed up the rate of cell turnover. The claim: Regular once or twice daily use gives visible dramatic improvements within weeks. It sounds like the Fountain of Youth.

And it gets more impressive: Apparently this serum took ten years to research, and two of the scientists for BioEffect won a Nobel Prize for their research – which is why I’m so hung up on that “visible dramatic improvements” bit.  Perhaps if the promise hadn’t sounded so much like a guarantee, I would have been happier.

The bottom line: There’s a lot of hype to the serum – sort of like the buzz around the Oscar-nominated Best Pictures – and then you go to the movies and say “Really?” because you had such high expectations and can’ t help but be slightly disappointed. All of which is my longwinded way of saying you can take this review with a grain of salt. My opinion is that this serum probably works best for those in their 30s and 40s than for those in their 50s and 60s.

(Editor’s note: Also read Marta’s review of the BioEffect EGF Serum)

Ingredients: Glycerine, Aqua, Sodium Hyaluronate, Tromethamine, Alcohol (less than 0.9%), Calcium Chloride, Sodium Chloride, Hordeum, Vulgare Seed Extract, EGF (Transgenic Barley SH-Oligopeptide -1)