Mark my words, this year's skin care trend is going to be all about putting food on your face. There are all sorts of new products being launched or in the works that use fruit, herbs and even vegetables to combine the two hot themes for 2008: natural and anti-oxidant. If the product uses organic veg, all the better. One to get recent attention on local TV stations around America is made by Bioelements and is called ProBotix Anti-Aging Serum.

All I can say is that Hilary Clinton could use Bioelement's public relations company. Hell, they could probably put Rudy Giuliani back on the map. Probotix is one product that doesn't deserve national media coverage. There is nothing breakthrough about the ingredients or the formulation, as far as I can tell. The secret sauce is bifidus ferment lysate. Yoghurt to you and me.

Now we all know Cleopatra bathed in milk. Urban myth perhaps, but the point is that milk products and skin care have gone together way before there were horses and carriages. Back in the present, there are plenty of products for the skin containing lactose and milk proteins. Lactic acid is a commonly used alpha hydroxy, which acts as an exfolient to slough off dead skin cells. It is sometimes claimed apha hydroxy acids (AHAs) stimulate collagen production. There is no compelling evidence to back this up. Bioelements says that Probotix stimulates skin cell functions. I am not sure what "functions" is supposed to mean since the only functions we care about are repair and growth.

There are two reasons to be a tad wary of these sorts of products. The exfoliating effect of AHAs means that skin becomes very susceptible to sunburn and the FDA limits AHA concentration to 10% or less and products that contain it should carry a warning to wear sunscreen. Secondly, yoghurt isn't very stable so is either used in powder form or the manufacturer has to add loads of other ingredients to stop it spoiling after only a few minutes. This usually means adding lots of chemicals.

Still, Probotix doesn't contain artificial colorants, synthetic fragrances or animal testing. So, at least like Google, it does no evil.