Our Rating: 5 stars

by Denise

I love trying new cleansers and the ingredient list alone for BRAD Biophotonic Skincare's Sea Minerals Purify Cleanser ($45 in the shop) suggested this one might be a winner. A quick look on the BRAD website shows that Sea Minerals Purify is one of two cleansers that BRAD offers. As luck would have it, Sea Minerals Purify seems to be more geared towards sensitive skin types like me, with a focus on detoxifying and healing properties. Along with addressing the usual aging issues of wrinkles, dullness and dryness, the cleanser promises to improve discoloration, renew blemished or rough skin, and repair scarring. That's a lot to promise, but after switching to Sea Purify for four weeks I find myself waking up to glowing, refreshed skin every day. In fact, I've come to think of Sea Minerals Purify as more of a treatment than just a cleanser.

The cleanser comes in a 3.4 oz. bottle with an easy to use pump top. The gel cleanser is clear with a barely noticeable scent. Since the pump dispenses a small amount of product, I generally use two pumps on heavy make-up days, one if my face is basically clean. If you like more lather, use two pumps. Just be careful, this cleanser will sting if it gets in your eyes. I don't wear a ton of makeup, but I wear enough that I like a cleanser that works without stripping my skin bare. Sea Purify has a mild lathering action and washes cleanly away. Unlike with other cleansers, I don't find myself reaching for the moisturizer right away. I could probably skip it entirely, but I like the antioxidants and need the sunscreen!

Everything from the gel cleanser to the packaging speaks to high quality with this brand. Artfully packaged in "self-stimulating miron violet glass," the impressive bottle gives the sense that this skincare is serious science. There's even a quirky, three-quarters cap on the pump that appears to save packaging and makes you think every little detail in this line has been thought through. In fact, the ingredient list reads more like a nice serum than a cleanser. The first ingredient is BRAD's signature Biophotonic Organic Herbal Bio-Infusion, along with a slew of moisturizing oils, a multi amino acid blend and Sea Minerals Bio-Ferment Blend, a key BRAD ingredient.

I'm not sure I understand all the special characteristics of the Bio-Ferment Blend or exactly how the Biophotonics of the miron glass affect the ingredients, but I'm not arguing with results. This cleanser caused no irritation whatsoever and somehow managed to leave my skin perfectly balanced and refreshed. My skin is brighter, more even toned and perfectly hydrated since I started using Sea Minerals Purify. It has been a pleasure to use. So, if you are looking for a first-rate cleanser and an affordable introduction to an exciting skincare line, BRAD Sea Minerals Purify ranks at the top of my list.

Ingredients: Biophotonic Organic Herbal Infusion, Organic Aloe Barbadensis Leaf Juice (Aloe Vera), Methylsulfonylmethane (Msm), Lavendula Officinalis (Lavender Water), Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine (From Coconuts), Cocamide Mipa, Disodium Laureth Sulfosuccinate, Disodium Lauryl Sulfosuccinate, Ocean Mineral Comlpex, Acrylates/c10-30 Alkyl Acrylate Crosspolymer, (2S)-2-Amino-5-Guanidinopentanoic Acid, Salvia Sclarea (Clary Sage Essential Oil), Olea Europaea (Olive Oil), Tocopheryl Acetate (Vitamin E), Retinyl Palmitate (Vitamin A), Rosa Canina (Rose Hip Oil), Borago Officinalis (Borage Oil), Citrus Aurantium Dulcis (Orange Peel Tincture), Origanum Compactum (Oregano Oil), Melaleuca Alternifolia (Tea Tree Oil), Citrus Grandis (Grapefruit Seed), Organic Calendula Officinalis (Calendula), Origanum Arctium Lappa (Burdock Root), Organic Trifolium Pratense (Red Clover), Organic Rosmarinus Officinalis (Rosemary), Ethylhexyl Glycerin