BRAD is winning me over product by product and I can predict that I am going to be a fan of this line. I am now working with the BRAD Biophotonic Ultra White Intensive Lightening – and I am still using and loving more by each day the BRAD Essential Elixir Multi-peptide. There is something about BRAD products that makes them very compatible with my skin, leaving it refreshed, soothed and younger looking.
Ultra White Intensive Lightening is very good at correcting skin tone. Almost instantly, any blotchiness, redness and roughness is dispensed with. Ultra White is supposed to prevent freckles from darkening (with the proviso of wearing a sunscreen). I have found that it has ever so slightly faded my freckles, but has not made inroads into an age spot – although I wouldn’t expect it to after only a month of testing (age spots need about four months before anything really happens).
A key ingredient is methylsulfonylmethane (MSM). Very few claims made about this ingredient can be comprehensively verified (more research seems to be needed), but there is an association with skin lightening. It is claimed (mostly in patent applications) that MSM may increase the production of pheomelanin, the melanin that is found in fair-skinned people, relative to eumelanin. MSM is a naturally occurring form of sulfur and its application is supposed to increase intracellular sulfur levels, which causes dopaquinone to be diverted towards pheomelanin production.
Turmeric also has a role in skin lightening. In a report in Medical News, one company claims that turmeric’s skin-whitening potency is four times greater than that of the conventional cosmetic whitener, arbutin. Turmeric is also a potent antioxidant and anti-inflammatory.
The “ocean mineral complex” is a concentrate of almost a hundred bio-fermented sea minerals that activate enzymes necessary for proper cell function. According to Brad Hunter (BRAD’s eponymous founder), “it helps to revitalize, restore and replenish the skin.” Continuing with the fruits of the sea theme, Ultra White also has Spirulina (blue green algae), which is rich in proteins, vitamins, essential amino acids, minerals and essential fatty acids like γ-linolenic acid (source). The chondrus crispus is a kind of seaweed, but is most likely used here as a thickening agent.
Yarrow is known soother of skin irritation, but it may do more than that. Apparently, yarrow extract at 2% “significantly improved the appearance of wrinkles and pores compared with placebo” and the results were better than those of glycolic acid for resurfacing the skin, according to a study that is unfortunately not independent. Also present is arginine, an amino acid that has a pivotal role in cell division, the healing of wounds, and immune function.
Overall, these ingredients seem to combine to refresh the skin and I would recommend this product for anyone who’s primary skin concern is that it is dull, lifeless and sun damaged.
Ingredients in BRAD Biophotonic Ultra White Intensive Lightening: Biophotonic Organic Herbal Infusion, Organic Aloe Barbadenisis Leaf Juice (Aloe Vera), Hamamelis Virginiana (Witch Hazel), Methylsulfonylmethane (MSM), Ocean Mineral Complex, Organic Simmondsia Chinensis (Jojoba Oil), Acrylatesic10-30 Alkyl Acrylate Crosspolymer, (2s)-2-Amino-5-Guanidinopentanoic Acid, Organic Spirulina (Blue Green Algae), Chondrus Crispus (Irishmoss), Organic Curcuma Longa (Turmeric), Organic Achillea Millefolium (Yarrow), Retinyl Palmitate (Vitamin A), Tocopheryl Acetate (Vitamin E), Ethylhexyl Glycerin, Phenoxyethanol