Brad Pitt has teamed with Kiehl's to create an environmentally friendly body cleanser and form a charity called JPF Eco Systems, to which all the profits from sales of the product will go.
Aloe Vera Biodegradable Liquid Body Cleanser
($16.50) claims to be the first cosmetic product to gain Cradle to Cradle certification, granted if a product is made with the minimum amount of waste. Kiehl's achieved this by using a mere handful of biodegradable ingredients and packaging that is 100% post-consumer recycled.
Ironically, for a cleanser that claims to be squeaky clean, the ingredients in Aloe Vera Biodegradable Liquid Body Cleanser are not without controversy. There are two coconut palm ingredients that will likely raise the ire of Greenpeace, which recently blamed cosmetic industry giants like Proctor & Gamble's over-use of this plantation tree for the depletion of rain forests.
There is also sodium benzoate
. Coca Cola recently pledged to phase out use of this preservative. A study in the UK last year found that benzoate appeared to attack cells' mitochondria, damaging their ability to prevent oxygen leaks that create free radicals. Yeast cells were used because of their similarity to human ones, but no research on humans has been done. It seems to be particularly carcinogenic if it is mixed with vitamin C.
And, yes, the choice of picture is entirely gratuitous.
Water, sodium coco sulfate, coco glucoside, glycerin, fragrance, citric acid, sodium chloride, aloe, sodium benzoate, potassium sorbate, citronellol, geraniol, sodium citrate