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Brand Spotlight: Acure Organics

Is a Solution for:
Oily Hair, Thinning Hair & Shedding, Dry or Brittle Hair, Dull Skin, Oily Skin, Dry Skin
Reviewed by Becky November 10, 2012 5 Comments

I never thought I’d willingly apply a green mask in public. In a grocery store. In broad daylight.

But Elphaba green I was, sitting at a table in the Whole Foods health and beauty section smearing Acure Organics Cell Stimulating Facial Mask ($16) all over my face as I listened to Shellie Daly, Acure’s educator, talk us through the ingredients.

I had already been using some of Acure Organics’ products and was impressed: the Pure Mint & Echinacea Stem Cell Shampoo and Conditioner ($11 each) really did add body to hair, an effect noticeable even when wet. The Lavender & Lotus Flower body lotion ($10) sank in immediately; no wait time needed in my rush to the bus.

I had purchased these products on sale, and at such reasonable prices I didn’t have high expectations for their efficacy. But after having those expectations surpassed, I was curious to try more, so I signed up for the Acure demo session. After having been introduced to argan oil in the Kahina Facial Lotion ($62) and hearing about the extensive process of extracting it, and the many ways in which inferior oil can end up in products flooding the market, I specifically wanted to know just how Acure could offer seemingly great-sounding ingredients at such a low price point.

Were Acure Organic products effective or just natural?

Shellie started off with explanations of the key actives in Acure products. In keeping with its mission: the list of what is NOT in the products is much longer than what is included. The base of all cream-based products in the Acure line is Curoxidant, a proprietary blend of five certified-organic ingredients known for high-antioxidant protection: acai, pomegranate, blackberry, rosehip and rooibos. Antioxidants are common in products these days, so I was still waiting to hear what separated Acure from the rest.

Next, we could try a product: I elected to wash my face with the Acure Facial Cleansing Crème ($15). It took every speck of makeup off my face – even the hard-core concealer I thought wouldn’t budge. When I expressed surprise, Shellie laughed and said: “Kristy [Guerra, one of the founders] put our cleansers through a lot of testing to get it to do that.”

Shellie then provided details on other ingredients central to Acure’s line: chlorella, argan oil, and its skin-immune complex. What caught my attention was the chlorella growth factor (CGF), a single-cell green algae ingredient made up of RNA and DNA, nucleic acids crucial for growth. Apparently CGF is clinically proven to increase collagen expression when used at 1% concentration. Acure uses a 1% to 5% concentration in its products – and produces it in house along with a third-party purity certification. Clinical trials on natural ingredients with proven results to de-age the skin? Now we’re talking!

This point was underscored during my conversation with Amy Halman, Acure’s VP of product development, who graciously agreed to answer additional questions I had. She informed me that Jon Guerra, Kristy’s husband and the other cofounder, has extensive experience in the industry and has purposely based his formulations on science and clinical studies – not simply natural ingredients. For example, argan fruit stem cells, a key ingredient in several of the facial products and many of the hair products, is the only clinically proven plant stem cell to penetrate the inner follicular matrix and stimulate our own stem cell growth. Acure products also include other active plant stem cells: lilac, gardenia and gotu kola.

And the argan oil at the heart of most Acure products? Was it truly high quality at an amazing price? I was assured of a “yes.” Acure argan oil is pure and unrefined to maintain a high concentration of essential fatty acids (EFAs). Acure believes in “democratizing skincare” by having no product over $30. Acure has found a way to make a profit and support communities with significant portions of product sales going to support worthy organizations.

So am I now a full Acure convert?

Not yet, but I’m willing to keep trying Acure products. I bought the argan oil after seeing Shellie’s demo of “cocktailing” the night cream and argan oil together on her hand and then applying it. This has been a nice addition to my evening routine – knowing argan oil is good for my occasional acne is a relief too.

What I know now is that good products can also do good things – for me, for our communities, and for our planet. All without breaking the bank.

  • April 8, 2014

    by Jennifer

    The Acure line has some products that are very nice for the price......the cell stimulating "green monster mask" mentioned in the review is really nice, but I'm even more of a fan of their Brightening Facial Scrub, which has definitely left my skin feeling super clean, and I like their leaning toward healthy ingredients. As with many face and beauty products, I cross reference with my 2 adult daughters in their 20's, for whom the pricing is even more of a consideration, and they are also fans of this product.

  • January 6, 2013

    by Jenny Seon

    Hello, your posting is really helpful to choose the right one. I have been using Argain oil for 5 months and my skin turned amazingly healthy. I was comparing some brands and this review made up my mind,finally. Thanks a lot!

  • December 28, 2012

    by Rebecca Kaplan Farone

    Cheryl-
    I continue to have great effects using the night cream and argan oil together. I've tried the regular night cream (at 2% chlorella concentration) one and the wrinkle repair (at 5%) and I like them both. I had to give up on the cleanser though. The mint ended up irritating my eyes.

  • November 14, 2012

    by Cheryl

    Thank you for this article! I am pleased to see the science behind my favorite brand! I use the Acure night cream twice a day and it has transformed my dry, flaky, outbreak-prone skin. I also use the Acure Argan oil on my hair and dry skin; the resurfacing cream occasionally on my face with the night cream; and the argan oil shampoo and conditioner--and I love them all. And I love that they are affordable. I'm about ready to give up my prescription Tazorac with the help of the night cream - that's how well it works on my skin.

  • November 11, 2012

    by Oksana

    I have tried so far Acure eye cream, Echinacea 'poo and Argan conditioner. The eye cream was too "dry" for my under eye skin, however has not caused any sensitivity reactions. I LOVE Acure hair products! Not one bad hair day, since I started using the products. I hope to try their body lotions soon.

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