briogeo be gentle, be kind avocado + quinoa co–wash

Our Rating: 5 stars

Reviewed by Marta on October 6, 2014

1 Comment

Briogeo seems to think in combos. The very name compiles two words: “brio” for vivid and colorful and “geo” for earth. The brand is fond of ingredient pairs, such as avocado and quinoa. And so it seems only natural that Briogeo would make a combo shampoo and conditioner that it calls a co-wash.

I approached Briogeo Be Gentle, Be Kind Avocado + Quinoa Co-Wash ($20 in the shop) a little cautiously. I didn’t much care for the Briogeo Cleansing Shampoo in the same Be Kind, Be Gentle series. And all too often, shampoo/conditioners seem to do neither one nor the other or err on the side of conditioning. The result is limp hair that doesn’t feel clean. Happily, this was not my experience with the co-wash. It cleanses and conditions very well.

I have been putting Briogeo Be Gentle, Be Kind Avocado + Quinoa Co-Wash through its paces at my gym. I was immediately drawn to the idea of one bottle to carry around and one time-saving application. Furthermore, gym is something of a misnomer as I am talking Pure Power Boot Camp, which is an intense experience that leaves my hair literally dripping with sweat. This was a cleansing/conditioning test if ever there was one.

All in all, Briogeo Be Gentle, Be Kind Avocado + Quinoa Co-Wash does a good job. Après boot camp, my hair is cleansed and soft. My only complaint about it is that I struggle to find the right amount to use. For sure, it requires more than a regular shampoo, but I certainly started by applying too much. I am gradually using less to get to the optimum amount. The good news is that it massages well into the scalp, rubs through to the hair ends easily and rinses well. Do note that the consistency is that of a conditioner, and there is no foaming at all.

The ingredients are natural and built around the detangling agent, behentrimonium methosulfate, which comes from rapeseed. Conditioning is provided by shea butter, avocado oil and squalane. The quinoa, the South American wonder grain crops up in hair products from time to time. Although quinoa is undeniably packed with amino acids as well as vitamin B2, there isn’t much empirical evidence to back up what it might do for hair. Still, it won’t do harm and neither will anything else used by Briogeo — although the nearest thing to a surfactant, cetrimonium chloride, can be an irritant.