briogeo blossom and bloom conditioner

Our Rating: 5 stars

Reviewed by Danielle on November 24, 2014

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When I read Truth In Aging contributor Hazel's gushing review about the Briogeo Blossom & Bloom Volumizing Conditioner ($23 in the shop), I knew I had to try it for myself.

On Briogeo’s website, there’s a section describing who this conditioner is for: “Those with thin, fine, limp and/or lifeless hair who want to kickstart growth while more immediately, increasing the appearance of thicker & fuller hair.” Basically, it should have just said “It’s for Danielle.” Growing up, I always found myself envying my sister’s full, curly hair and resenting my own, which is so fine and thin, it refuses to hold so much as a mild wave.

When it comes to the curly vs. straight hair debate, it’s definitely a situation of the grass always being greener. But still, some extra volume would be nice! Also, I wanted to find a conditioner without parabens, silicones or phthalates — right away, Briogeo met the criteria with that one. I’m ashamed to admit that before this trial, I was using some forgettable chemical-filled conditioner on the sole basis that it was the only one available in a pinch at my local bodega. Go ahead and judge me — I deserve it. 

In place of all those harmful ingredients, Briogeo has some impressive actives in attendance. Maltodextrin gives the hair more volume and body, collagen enhances density and flexibility for stronger locks, ginseng and ginger root promote blood flow to the scalp to help hair growth and argan oil repairs and nourishes while minimizing frizz.

As for performance, this conditioner is absolutely delightful to use. I genuinely look forward to treating my tresses with it every morning. Unlike most conditioners, which tend to be on the runny side, this one is pretty thick. It took a few applications to break the habit of haphazardly squeezing out a massive handful, but I quickly learned that a little goes a long way. Also, it smells phenomenal — I’m not someone who is great at identifying scents, but to me, it has a somewhat floral quality to it. The instructions say to work the product into the ends of your hair and up toward the scalp, being careful not to use too much if your hair is thin (this means you, Danielle!). It also notes that you should leave it on your hair for 15 seconds before rinsing out, and I found that this last part is key. I’ve been indulging my follicles and leaving it in closer to five minutes before rinsing, and it makes an incredible difference. After the shower, I have no trouble at all running a comb through my hair, and after blow drying, it has a noticeable increase in body and softness. Also, there's much less hair to retrieve from the drain! I really have no complaints with this product.

As for my old bodega-derived conditioner, I can confidently say I’m done with that paraben party!