I must admit that when this product was handed to me to test, I was a little skeptical (and more than a little grossed out!). As the name implies, the main ingredient in Broo
’s Citrus Pale Ale Body Wash
($14) is beer. Hand-crafted Asheville pale ale, freshly brewed in North Carolina, to be exact. The idea of showering in beer first thing in the morning did not appeal to me (although I have to say that my husband was strangely supportive of this endeavor!). I also just couldn’t shake the feeling that the product felt a little, well, gimmicky.
Anyway, I’ll try anything once, so I dutifully took my little tester bottle to the shower and lathered up. And the result was a very pleasant surprise!
Rather than, as I had feared, smelling like a brewery, this body wash has a delightful orange zesty scent, which Broo claims hails from natural plant sources. The liquid was quite thick, and I found that it lathered up very nicely on the skin, even without the use of a sponge. When combined with a little water, I would describe its consistency as rather like a shaving cream. It clings to the skin, is easy to distribute over the body, but rinses off easily.
Afterwards, my skin felt silky smooth and well nourished. Quite a feat, considering that the newly chilled air has had me suffering from a severe case of dry scaly leg. I would certainly consider adding this product to my daily routine.
Next, I put my ingredient hat on. At Truth in Aging, we have already discussed beer’s effectiveness for clearing up your complexion
, treating dry flakes, and smoothing texture. The pantothenic acid
and vitamin B complex in beer has the ability to make the skin smooth and supple.
Other key ingredients include Sodium Cocoyl Isethionate
and Cocamidopropyl Betaine
, both derived from coconut, and Guar Hydroxypropyltrimonium Chloride
, derivied from the endosperm of Cyamopsis tetragonolobus seeds (aka guar beans). I’m happy to see that’s all-natural stuff. This is a definite winner for me.
Ingredients: Beer, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycerin, Guar Hydroxypropyltrimonium Chloride, Coco Glucoside, Glyceryl Oleate, Fragrance, Sodium Benzoate, Potassium Sorbate, Citric Acid