While working on the set of The Cosby Show in the 1980s, Brooklyn native Lisa Price spent her free time concocting organic beauty products in her kitchen, including pure oils such as sweet almond, jojoba, and soy.
This experimentation eventually led to a mail-order and online business starting in 1993, followed by the first store opening in Brooklyn in 1999 and a second store in Harlem in 2005.
Carol's daughter is named after the founder's mother, Carol Price.
The company plans to open about ten new stores in the next few years, including at least three in shopping malls.
Recent Launches/Company News:
Carol's Daugher has received a great deal of press coverage, including appearances on The Tyra Banks Show, Oprah, and The Rachel Ray Show.
For the new "The Princess and the Frog" film, Lisa Price collaborated with Disney to create a line of Carol's Daughter children's products tied to the movie: Princess Tiana bubble bath, shampoo, conditioner, and detangling mist.
The Hair Milk won the 2008 Best of Sephora Award for "Best Natural Wonder."
One of the newest additions is a set of hair products promoted by the brand's spokesmodel Jada Pinkett Smitt and called Jada's Dynamic Duo, which includes the Hair Balm and Lisa's Hair Elixir.
The newly launched Kid's Hair Styling Set comprises four items to detangle, moisturize, and beautify.
Cocoa Butter in Almond Cookie Shea Souffle, Face Butter
Shea Butter in Face Butter, Scar Butter
Bulgarian Rose Absolute Oil in Lemon & Rose Hand Cream
Sweet Almond Oil in Ocean Body and Bath Oil, Lip Butter, Body Jelly
Jojoba Oil in Ocean Sea Salt Scrub, Jamaican Punch Body, Ecstasy Shea Souffle, Ecstasy Body Butter
Soy Oil in Tui Hair Smoothie, Hair Milk, Healthy Hair Butter, Body Jelly
Though the brand has a sweet origination myth and Carol's daughter seems like a well-meaning potion maker, the products do not live up to the hype. Carol's daughter, aka Lisa Price, has strayed far from her roots since her days whipping up fragrances in her kitchen as gifts for friends. The 300+ Carol's Daughter products are now churned out of a warehouse and laced with risky irritants. In spite of the brand's claims to "natural," "down home," and "homemade," the ingredients are much more complicated than the nourishing emollients and oils touted in the product descriptions. Lisa Price once said, "I wanted lots of moisture and no synthetic preservatives. If I couldn't pronounce the ingredient, it wasn't going in the pot." How does she then explain DMDM Hydantoin, iodoproynyl butylcarbamate, and phenoxyethanol in her conditioners? Each product within the Carol's Daughter range has a formula that is nearly identical to the other products in its category, no matter how distinctively yummy their names sound. Carol's Daughter may be a staple on the shelves of celebrity bathrooms, but many of these celebrities are likely invested in the company in more ways than one. Genius marketing and false formulating characterize Carol's Daughter. See our review of some Carol's Daughter hair care products below:
Carol's Daughter- we name names