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Cement in your eye cream- Hydroxatone Instant Effect for the Dept of Daft

Is a Solution for:
Sagging Skin
August 6, 2012 Reviewed by Marta 5 Comments
If you crave instant gratification, want to make amends for the morning after the night before or get an emergency fix before dashing to a date from the office, then you might be tempted by Hydroxatone’s Instant Effect 90 Second Wrinkle Reducer ($49).  I feel lucky if something works than less than 90 days, so I was skeptical that results could be achieved in a minute and half.  Actually, Hydroxatone does kind of work – as long as you are OK with smearing concrete on your face.

I’m not, but was prepared to give it a go in the name of science. Hydroxatone’s Instant Effect 90 Second Wrinkle Reducer is a light gel, described as a “serum,” and I followed the directions to “sweep” it under the eye over “fine lines, wrinkles and bags.” I also dutifully tried to avoid moving or making facial expressions until the product dried. It was uncomfortably tingly at times, but I bravely stuck with it.

Hey, presto! Within 90 seconds, Instant Effect had dried to a film that felt distinctly restrictive. On checking myself in the mirror, the film was indeed obscuring my wrinkles and the skin around my eyes looked a little puffed out. The only problem was that it had also dried in greyish streaks around my eyes. If I had indeed been dashing to a date, copious amounts of carefully applied makeup would be required.

So how does Instant Effect get to do its thing in little more than the blink of an eye? The secret sauce is sodium silicate. Industrially, sodium silicate is used as an ingredient in the manufacture of cements, passive fire protection, refractories, textile and lumber processing, and automobiles. It is classified as expected to be toxic or harmful, as a human irritant and toxicant.

It is not unique to Instant Effect; you’ll find it in is Serious Skincare Firmaface and Athena 7-Minute Lift. According to an article in the Wall Street Journal, it was “the designated agent of death for cars surrendered under the federal cash-for-clunkers program,” because of its ability to permanently disable car engines.

Ingredients: Water (Aqua), Butylene Glycol, Sodium Silicate, Magnesium Aluminum Silicate, Caprylyl Glycol, Cellulose Gum, Xanthan Gum, Pentylene Glycol, Lecithin, Alcohol, Ascorbyl Palmitate, Tocopherol, Retinol, Polysorbate 20
  • March 21, 2016

    by Stephanie Rose

    Sodium silicate was used to disable the vehicles in the "cash for clunkers" program. Silicates get very viscous (thick syrup) as they dehydrate making them good binders. So, as the engine heated up, the moisture in the silicate was dried off it would make it impossible for the pistons to continue moving. Sodium silicates are very similar to silicates (clays, sand, dirt) found in the environment around you.

  • July 14, 2015

    by Shirley

    I have used Instant Effect and love it I am just upset that you are out of stock.
    Are there any stores that carry this product.

  • March 12, 2015

    by Helen

    Okay, so now that we know what not to use, what is a safe equivalent?

  • August 7, 2012

    by Marta

    Hi Kate Z, in a brave and reckless attempt to get to fully test the product on behalf of the Truth In Aging community, I most certainly did put it on my face. I washed it off as soon as I could and there is a box full of product left in case anyone else wants to give it a go.

  • August 6, 2012

    by Kate Z

    Please tell me truthfully that you did NOT put this on your face!!! The 'agent of death' is the 3 ingredient! Hopefully all it permanently disabled was the $49 from your wallet.

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