There are over 80 ingredients (I'll spell that out for you to make sure I have your attention: EIGHTY) ingredients in Chantecaille's Nano Gold Energizing Cream, but only one of them - pure gold, coming in at number 63 - could possibly justify a $420 price tag.

Gold must be a powerful anti-ager to be the 63rd ingredient and do all that Chantecaille claims: "24-karat gold are [sic] bound to silk microfiber, a natural protein that is moisturizing, antioxidant, and anti-inflammatory. Through nanotechnology, these elements reach the cellular level where they act as the ultimate healing and preserving force." So what is gold doing in a face cream anyway?

Gold has a medicinal history going back to ancient times. Recently, gold has been associated with soothing arthritic symptoms. Gold 'salts' (the ionic chemical compounds of gold) are injected to reduce inflammatory conditions such as arthritis. So it could be an anti-inflammatory, except that the Harvard Medical School thinks that gold works by making proteins associated with autoimmune diseases inactive. Gold 'nano-bullets' are being used, according to Science magazine, as a cure for cancer.

There might be something to it, but the evidence that it will deliver in a face cream is far from compelling. And I am still confused by the "silk microfiber", a natural protein that Chantecaille has bound to the gold. Silk microfiber is most likely in one's underwear drawer since, as far as I know, it what lingerie is made from.

To spare you the exhausting process of scrutinizing the rest of the ingredients (of which there are are about 60 too many), I can say that they are mostly botanicals. Most are what we might increasingly expect to see, such as green tea, marigold (calendula) and pineapple. Amongst the more unusual is ruscus aculeatus, otherwise known as butcher's broom. There are some cosmetic companies that claim that it has anti-inflammatory and other properties, but I couldn't find any evidence to support that.

I can't justify paying even half of the price tag for Chantecaille Nano Gold. Can anyone else?

Rosa damascena flower water,glycerin,cyclopentasiloxane, ethylhexyl palmitate,myristyl myristate,glyceryl stearate se,butylene glycol, peg-40 stearate,cetyl alcohol,stearic acid,sorbitan tristearate,butyrospermum parkii (shea butter),sorbitol,ruscus aculeatus root extract,ananas sativus (pineapple) fruit juice,calendula officinalis flower extract, centella asiatica extract,algae extract,aesculus hippocastanum (horse chestnut) extract,echinacea angustifolia extract,plantago lanceolata extract,camellia sinensis leaf extract,rosmarinus officinalis (rosemary) leaf extract,dimethicone,caprylyl glycol,ptfe,chlorella vulgaris/lupin albus protein,ferment filtrate,borago officinalis seed oil,oenothera biennis (evening primrose) oil,propylene glycol,polyacrylamide,diphenyl dimethicone,pullulan,phenoxyethanol,alpha-arbutin,bisabolol,hydrolyzed fibroin,mica,lactobacillus ferment,maltodextrin,disodium edta, titanium dioxide,dimethiconol,acacia dealbata flower wax,ascorbyl tetraisopalmitate,hydrolyzed yeast protein,jasminum officinale (jasmine) flower wax,narcissus poeticus flower wax,panthenol,tocopheryl acetate,hydrolyzed wheat protein,sodium hyaluronate,arginine,glycine, methionine,retinyl palmitate,palmitoyl tripeptide-5,rosa damascena flower oil,pelargonium graveolens flower oil,ammonium glycyrrhizate, gold,sodium polyacrylate,xanthan gum,hexylene glycol,laureth-7,sodium hydroxide,peg-8,helianthus annuus (sunflower) seed oil,iron oxides (ci 77491), tocopherol,benzoic acid,sodium dehydroacetate,sorbic acid,ascorbyl palmitate, potassium sorbate,sodium benzoate,bht,ascorbic acid,citric acid [citronellol,geraniol,linalool,citral]