Code.ai is the latest eyelash and brow growth stimulator on the block. The eyelash growth business is increasingly crowded and every week I seem to hear about a new that needs to be added to our 2010 roundup of whether they work and are safe. Code.ai seems to have brought a couple of unique approaches to help it stand out. One is that Code.ai has not one, but three products that combined come to $230. Those lashes better be worth batting afterwards.

The second is that Code.ai does not include the potentially harmful active, prostaglandin, that you'll find in Latisse or Lilash, for example. Instead, it claims that there is a proprietary combination of peptides that, in the Lash Extend Serum ($115) are at a 30% concentration. The peptides are also in the Brow Boosting Shaper Gel ($75), although the concentration is not mentioned. They are not in the Lash Extend Primer ($40), which is not a growth product as such but is supposed to protect the lashes from damage from mascara and other onslaughts with botanical extracts and heavy duty moisturizers.

I have been given one of each to test and started this weekend, diligently using them twice a day. The big guns in the formula are myristoyl pentapeptide-16 and 17. Code.ai is not the first to hone in on them,  Marini Lash, which works well enough, also has myristoyl pentapeptide-17 (but not 16 as well). And you'll also find 17 in Tarte Mutlipleyes.

Licorice root is frequently found in products to prevent male hair loss, although I haven't found any research to back up why that should be. Hydrolized wheat protein is generally added to hair products to promote strength and, of course, panthenol is ubiquitous in all things hair.

Although it is good to see that Code.ai hasn't  copied the parabens that are high up in Jan Marini's formula, there is triethanolamine. This is a well known toxic and irritant, although I haven't had any adverse reactions so far.

I shall report back in a few weeks on how I get on with Code.ai's lash and brow products.

Ingredients in serum

Aqua, glycerin, licorice root extract, hydrolized wheat protein, allantoin, panthenol, pentylene glycol, ethylhexylglycerin, myristoyl pentapeptide-16, myristoyl pentapeptide-17, hyaluronic acid, panthenyl ethyl ether, acrylates C10-30, alkyl acryates copolymer, triethanolamine, diethanolamine, phenoxyethanol.

Ingredients in lash primer

Water (Aqua), Beeswax, Butylene Glycol, Sucrose Polystearate, Copernicia Cerifera Wax (Carnauba), Acrylates Copolymer, Hydrolyzed Wheat Protein, Stearic Acid, Sericin, Methylsilanol Acetyltyrosine, Tribehenin, Behenyl Alcohol, Polysrobate 80, Glycine Soja Seed Extract (Soybean), Elaeis Guineensis Fruit Extract (Palm), Oryza Sativa Extract (Rice), Limanthes Alba Seed Oil (Meadowfoam), Sodium Hyaluronate, Tocopheryl Acetate, Squalane, Ceramide 2, Sorbitan Sesquioleate, Panthenol, Sodium Levulinate, Magnesium Aluminum Silicate, Hydroxyethylcellulose, PVP, PEG 32, Cellulose, O Cymen 5 OL, 1,2 Hexanediol, Caprylyl Glycol, Triethanolamine, Disodium EDTA, Sodium Benzoate, Sodium Dehydroacetate, Phenoxyethanol, May Contain (+/-): Iron Oxide (CI 77491, CI 77492, CI 77499)

Ingredients in brow booster

Aqua, glycerin, licorice root extract, hydrolized wheat protein, panthenol, pentylene glycol, ethylhexylglycerin, myristoyl pentapeptide-16, myristoyl pentapeptide-17, hyaluronic acid, panthenyl ethyl ether, acrylates C10-30, alkyl acryates copolyemer, PEG-8, PEG-8/SMDI copolymer, palmitoyl myrtistyl serinate, sodium polyacrylate, methacrylic acid sodium, acrylamidomethyl propane sulfonate copolymer, triethanolamine, diethanolamine, phenoxyethanol.