As we near the end of breast cancer awareness month, it's not too late to do some shopping for a good cause.  A new line of lipglosses made by Cosmoholic Cosmetics is donating a percentage of proceeds from their "Promiscuous Pink" shade to Susan G. Komen For the Cure.  And we have a "Prudish Pink" to give away to the first reader who responds!

Cosmoholic Cosmetics caters to the beauty addict who's been craving that elusive union between a lipstick and a lipgloss - something that lends the lasting color of a stick with the conditioning shine of a gloss.  The founder of Cosmoholic, who was raised in the makeup industry, worked with a team of chemists to find out how to fuse the two products into a liquid lipstick.  Similar to high-end lipsticks in that they pack a deep, lasting pigment, Cosmoholic lipglosses ($20) manage to steer clear of the sticky,  shimmery shortcomings of most heavy-duty glosses.  After the shine fades, the color continues to last for hours.

Each of Cosmoholic's seven lipglosses has a catchy name, from the "Bossy Berry" to the "Mysterious Mocha," and a distinctive hue to match its personality.  With the exception of "Gold Digger," which coats your lips with some serious bling, the shades are mostly neutral.  Equipped with a restorative "repair kit" that is supposed to form a barrier over your lips to keep harmful irritants at bay, these lipglosses were formulated with the intent of averting signs of aging on the delicate lip skin.

Though it is unclear what comprises this so-called repair kit, the bulk of the ingredients are pretty standard in the land of lips.  An adhesive plasticizer and several skin conditioning agents make up the first portion of the ingredients list, all of which were found by the Environmental Working Group to pose no health concerns when present in cosmetics.  There's also some tocopheryl acetate, an antioxidant derived from vegetable oil, and caprylic/capric triglyceride, a skin-conditioning complex extracted from coconut oil, thrown in for good measure.  Add a dash of vanilla flavoring and macadamia nut oil and (voila!) Cosmoholics has concocted a rather yummy lipgloss...almost.

I wouldn't go licking my lips too often when they're coated with two parabens and calcium aluminum borosilicate, a bulking agent that could be potentially carcinogenic.  Nonetheless, this liquid lipstick is a clever concept and a handy invention in an industry where less is more.  Less lip products to purchase, carry, and re-apply throughout the day means more time to look great.  Be the first to leave a comment on this post, and a Cosmoholics "Prudish Pink" is yours.

Ingredients:

Polybutene, Diisostearyl Malate, Dipentaerythrityl Tetrabehenate/Polyhydroxystearate, Trimethylopropane, Triisostearate, Microcrystalline Wax, Lanolin Wax, Flavor, Tocopheryl Acetate, Caprylic/Capric Triglyceride (and) Linoleic Acid (and) Soybean (Glycine Soja) Sterol (and) Phospholipids, Tetrahexyldecyl Ascorbate, Ethyl Vanillin, Methylparaben, Propylparaben, Macadamia Ternifolia Nut Oil.  May Contain: Ricinus Communis (Castor) Seed Oil, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Red 7 Lake CI 15850:1, Yellow 5 Lake CI 19140, Mica CI 77019, Blue 1 Lake CI 42090, Red Lake CI 15850:2