With Ana De La Reguera as the face of Cover Girl, the ads for CG Smoothers - the winter defying moisturizing foundation - are nothing if not eye-catching. It did strike me as slightly odd, that CG Smoothers ($7.95) promises up to 11 hours of coverage. Why 11, why not 10 or 12, or all-day?

There is nothing fancy about cost conscious Cover Girl, so don't expect any hi-tech skincare ingredients, just good, old-fashioned things like glycerin, silicone and isohexadecane (a common emollient used in foundations). And while it won't hurt your wallet, nor will it do evil. The ingredients are mostly benign and there is even a smattering of vitamin E, panthenol (vitamin B) and beta carotene.

Having said that, there are few red flags to wave. Oleth-3 phosphate (an emulsifier with a track record of causing contact dermatitis). Iodopropynyl butylcarbamate is not supposed to be used on a large part of the body and has been identified as a toxin. In the meantime, BHT (a preservative) is a controversial ingredient that, according to some people, causes cancer.

Active Ingredients: Octinoxate (6%), Zinc Oxide (3%)

Inactive Ingredients: Water, Glycerin, Isohexadecane, Isopropyl Palmitate, Oleth 3 Phosphate, Sucrose Polycottonseedate, Tocopheryl Acetate, Iodopropynyl Butylcarbamate, DMDM Hydantoin, Steareth 21, Steareth 2, Stearyl Alcohol, Behenyl Alcohol, Talc, Polyacrylamide, Dimethicone, Dimethiconol, Panthenol, C13 14 Isoparaffin, Disodium EDTA, BHT, Beta Carotene, Methicone, Cetyl Alcohol, Laureth 7, Titanium Dioxide, Iron Oxides