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CoverGirl

Reviewed by Copley August 12, 2009 2 Comments

Fun Facts:


CoverGirl was founded in 1958 in Baltimore, MD by the Noxzema Chemical Company (later called Noxell) and was later acquired by Proctor and Gamble in 1989.

Even though its original advertising campaigns called to mind the fashion models on the covers of magazines, the brand has become associated with a "girl-next-door" personality.

Marc Pritchard's "Easy, Breezy, Beautiful CoverGirl" tagline led to a number one mass-market share position in the U.S., Canada, and Switzerland.

Sold primarily in drugstores, convenience stores, and supermarkets, CoverGirl's biggest competitor based on target audience and price point is Maybelline Cosmetics (owned by L'Oreal).

CoverGirl was one of the largest American cosmetics brands to conduct animal testing, though Proctor & Gamble maintain that this type of testing only applies to about 20% of CoverGirl products.

Company News/Recent Launches:

Through its current sponsorship of the reality competition show "America's Next Top Model," CoverGirl has doled out $100,000 contracts to each winner of cycles 3 through 12.

CoverGirl's new Simply Ageless Foundation combines Olay Regenerist Serum and SPF 22 to keep the solution suspended over fine lines and wrinkles.

Key Ingredients:

Colorspheres, which appear in CoverGirl's TruBlend liquid makeup, are supposed to merge with your skin and imitate your precise skin tone, smoothing over imperfections.

TIA's Take:

Toxic chemicals make up many of CoverGirl's formulas, from its mascaras to its mineral makeup. Repeat offenders include polyethylene (81 products), petroleum distillates (39 products), BHA (17 products), BHT (141 products), aluminum starch octenylsuccinate (27 products), triethanolamine (141 products), quaternium-15 (131 products), methylparaben (495 products), and fragance (170 proucts). Also, depending on your personal feelings toward nanotechnology, you may want to avoid CoverGirl's 50+ products that contain nano titanium dioxide, which results in enhanced penetration and possible bioaccumulation. Not only do we frown upon the prevalence of risky ingredients in CoverGirl's products, but we'd prefer to keep Fido from being poked, prodded, and tested in the clutches of CoverGirl. Even so, there are a few products to cheer about, such as CoverGirl Simply Ageless Foundation, which made an appearance in our Five Best Foundations. Read our other product reviews below:

CoverGirl Clean Makeup- Reviewed and Rejected

Simply Ageless on MSNBC
  • September 13, 2011

    by Blog #2 « krissy9090

    [...] Copley, (2009, August 12). Covergirl. Retrieved from http://truthinaging.com/brands/covergirl-brand-profile [...]

  • November 1, 2010

    by SAMcClellan

    I'm a life-long user of Covergirl Cosmetics.
    Ever since it came out, 1958, at age 14. The biggest thing, was Max Factor's Coverstick, which my Mom swore by, but was too oily/heavy for teens. I was disappointed, when CG's Replentishing formula was recalled due to some ingredient deemed unsafe, because it was great for aging skin. I now use V-E capsules with the regular formula. I also suppliment with the Elizabeth Arden Visible Difference creme which replentishes moisture w/o puffing up my eyes and have used that, under my CG products for allmost 30 yrs now...when it lst came out and saved my skin, literally, from residual, occupational-related, chemical dryness. Ever so often, I fall for an advertising campaign on QVC and never have found better products than CG, for my skin. It always looks natural and the powder never cakes. If they ever change or sell out, I'm sunk! I only have the two frown lines, from squinting in the sun & reading w/o glasses..so I purchased some of the Kiehl's Midnight Rejuve drops, which I am liking but it takes more than 2-drops. More like 2 droppers full to do my face/neck/decollete'..I think their translator dropped the ball on that one. I also use the petroleum jelly over that and it's sloughed off dry top layers and some pesky, recurring blackheads on my nose, w/o drying my 66 yr old skin. I have had jobs that kept me from some daily skin care & sleep..but, I am holding up very well, thanks to God-given genetics and de-stressing. I also love a lot of the older St. Ives products..but they made them break up the displays so people couldn't find anything and the big corps pushed them aside, seems to me.
    Loved the Cucumber gel anti-stress product, the collagen face wash, etc. Great products. Their face wash is the best..and can be used w/o water (wipe off) at times like camping, etc. It's still available and doesn't dry skin or make it greasy, either. People ask me what I "do" for such great skin...I tell them, I'm still a "Cover Girl" (with a bit of help from some other products. I also like Wet & Wild. The lip slickers are great and stay on w/o smudging or bleeding..so does the lipstick.
    Cover girl eyebrow pencils look natural and can be used for eyeliners and shadow too. I like to look good, but needed to "keep it simple" for 20 yrs, as an over the road trucker. Lots of times, there's no time at all, to "primp" as my granny used to call it! But I always took 5 minutes to put a good face forward.."We're worth it", ladies! PS, I use Seabreeze, sensitive, for astringent, pore refiner..and plain Witch Hazel..sooths skin.

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